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Please write a paragraph responding to the discussion bellow. Add citations and references in alphabetical order.


Research is the fundamental backbone of advancement on medicine and critical in identifying the most optimal use of medicine and medical equipment. In order to do so, researchers need to identify the most efficient method of evaluation according to what the study is about.

On one hand, qualitative research is characterized by understanding some aspect of social life and its methods are done using data other than numbers. They can seem imprecise at times but are very effective when used conducting a study that is measuring feels, opinions, or likes/dislikes. An example, if a study was conducting on which music station the patients prefers to be playing overhead in the hospital; the qualitative method would be the appropriate choice. It aims to understand the experiences and attitudes of patients, a community or healthcare workers in the health field. It focus on the ‘what’, ‘how’ or ‘why’ of a phenomenon.

On the other hand, a researcher that is conducting a study on how many people enjoy having music being played overhead in the hospital, it would be important to chose the quantitative method that focuses on the ‘how many’ or ‘how much’. Neither method is superior than the other, it is important for the researcher to choose the correct method that will correctly frame the study the researcher seeks answers for.

McCusker, K., & Gunaydin, S. (n.d.). Research using qualitative, quantitative or mixed methods and choice based on the research. PERFUSION-UK, 30(7), 537–542.