Corporate Strategy And New Product Development Questions
Corporate Strategy And New Product Development Questions
1. Explain the relationship between corporate strategy and new product development. 2. Provide a definition of market research. 3. What is consumer perception? Explain the relationship between perception and schema theory, i.e., cognitive structures. 4. Explain how to use a semantic differential in a questionnaire. What is the critique of this method? 5. Recall the Induced-Value Theory. 6. How to calculate the ratio of innovations? Provide the formula and explain it. 7. Define principles of cluster analysis.
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