How you will use an integrated campaign to reach your target audience.
You work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.
Choose one of the following initiatives:
- Health Spa launching a new weight loss treatment
- Insurance company launching new medical product for the exchange
- Hospital system launching new diabetes program
- Medical device manufacturer launching new metal alloy prosthesis.
- Select your own company and product with approval from your instructor
Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy, include:
- What types of communication could be used for different generations.
- How you will use an integrated campaign to reach your target audience.
- Examples of successful industries and how they leverage transparency, and how you can apply that to your strategy
CLICK THE FOLLOWING LINKS TO DOWNLOAD RESPECTIVE WEEK’s ASSIGNMENT
HCS 490 Week 1 Changing Landscape of Health Care
https://www.homeworkmarket.com/content/hcs-490-week-1-changing-landscape-health-care
HCS 490 Week 1 Current Article Summary
https://www.homeworkmarket.com/content/hcs-490-week-1-current-article-summary
HCS 490 Week 1 Product Review
https://www.homeworkmarket.com/content/hcs-490-week-1-product-review
HCS 490 Week 2 Case Study Comparisons
https://www.homeworkmarket.com/content/hcs-490-week-2-case-study-comparisons
HCS 490 Week 2 Current Article Summary
https://www.homeworkmarket.com/content/hcs-490-week-2-current-article-summary
HCS 490 Week 2 Product Remarketing Activity
https://www.homeworkmarket.com/content/hcs-490-week-2-product-remarketing-activity
HCS 490 Week 3 Community Mailer
https://www.homeworkmarket.com/content/hcs-490-week-3-community-mailer
HCS 490 Week 3 Summary
https://www.homeworkmarket.com/content/hcs-490-week-3-summary
HCS 490 Week 3 Current Article Summary
https://www.homeworkmarket.com/content/hcs-490-week-3-current-article-summary
HCS 490 Week 4 Communication Strategy
https://www.homeworkmarket.com/content/hcs-490-week-4-communication-strategy-1
HCS 490 Week 4 Health Care Access Options
https://www.homeworkmarket.com/content/hcs-490-week-4-health-care-access-options
HCS 490 Week 4 Current Article Summary
https://www.homeworkmarket.com/content/hcs-490-week-4-current-article-summary
HCS 490 Week 5 Conversation Starter
https://www.homeworkmarket.com/content/hcs-490-week-5-conversation-starter
HCS 490 Week 5 Marketing Strategy
https://www.homeworkmarket.com/content/hcs-490-week-5-marketing-strategy
HCS 490 Week 5 Current Article Summary
https://www.homeworkmarket.com/content/hcs-490-week-5-current-article-summary
