Competitive strategies – cost strategy vs. differentiation strategy

12.1 Broad Cost Leader

A Broad Cost Leader strategy maintains a presence in all segments of the market. The company will gain a competitive advantage by keeping R&D, production and material costs to a minimum, enabling the company to compete on the basis of price, which will be below average. Automation levels will be increased to improve margins and to offset second shift/overtime costs.

Mission Statement

Low-priced products for the industry: Our brands offer solid value. Our stakeholders are bondholders, customers, stockholders and management. Competitive strategies – cost strategy vs. differentiation strategy

ORDER A FREE-PLAGIARISM PAPER HERE

Tactics

Research & Development: We will keep our existing product line, maintain a presence in every segment, and work to keep our products up to date in each segment despite high automation levels.

Marketing: Our company will spend modestly on promoting and selling products in our industry. Our prices will be lower than average. After we establish our cost leadership position, we will revisit our situation to explore options to improve awareness and accessibility.

Production: We will significantly increase automation levels on all products. However, because automation sets limits upon our ability to reposition products with R&D, we automate more in the slower moving Traditional and Low End segments than in the fast moving High End, Performance, and Size segments. We will prefer second shift/overtime to capacity expansions.

Finance: We will Finance our investments primarily through long-term bond issues, supplementing with stock offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are not adverse to leverage, and expect to keep assets/equity between 2.0 and 3.0. Competitive strategies – cost strategy vs. differentiation strategy

12.2 Broad Differentiator

A Broad Differentiator strategy maintains a presence in every segment of the market. The company will gain a competitive advantage by distinguishing products with an excellent design, high awareness and easy accessibility. The company will develop an R&D competency that keeps designs fresh and exciting. Products keep pace with the market, offering improved size and performance. Prices will be above average. Capacity will be expanded as higher demand is generated.

Mission Statement

Premium products for the industry: Our brands withstand the test of time. Our stakeholders are customers, stockholders, management and employees.

Tactics

Research & Development: We will keep our existing product line, maintaining a presence in every segment. Our goal is to offer customers products that match their ideal criteria for positioning, age, and reliability.

Marketing: Our company will spend aggressively in promotion and sales in all segments. We want every customer to know about our superb designs, and we want to make our products easy for customers to find. We will price at a premium.

Production: We will grow capacity to meet the demand that we generate. After our products are well positioned, we will investigate modest increases in automation levels to improve margins, but never at the expense of our ability to reposition products and keep up with segments as they move across the perceptual map.

Finance: We will Finance our investments primarily through stock issues and cash from operations, supplementing with bond offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are somewhat adverse to debt, and prefer to avoid interest payments. We expect to keep assets/equity (leverage) between 1.5 and 2.0. Competitive strategies – cost strategy vs. differentiation strategy

12.3 Niche Cost Leader (Low Technology)

A Niche Cost Leader Strategy concentrates primarily on the Traditional and Low End segments of the market. The company will gain a competitive advantage by keeping R&D, production and material costs to a minimum, enabling the company to compete on the basis of price, which will be below average. Automation levels will be increased to improve margins and to offset second shift/overtime costs.

Mission Statement

Reliable products for low technology customers: Our brands offer value. Our stakeholders are bondholders, stockholders, customers and management.

Tactics

Research & Development: We will concentrate our existing product line into the Low End and Traditional segments. The traditional product will migrate to the Low End segment. The High product will migrate to the Traditional segment. During the early years we will migrate (gradually) our Performance and Size segment products to the Traditional segment. We can also introduce a new product to work in the Traditional market.

Marketing: Initially we will attempt to keep pace with the awareness and accessibility of our competitors’ products. After we establish our cost leadership position we will revisit our situation to decide whether sales and promotion budgets should be reduced or if we should continue to match our competitors. Our prices will be lower than average.

Production: We will significantly increase automation levels on our products. However, because automation sets limits upon our ability to reposition products with R&D, we will postpone automation for the High End and Size products until they arrive in the Traditional Segment. We will prefer second shift/overtime to capacity expansions.

Finance: We will Finance our investments primarily through long-term bond issues, supplementing with stock offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are not adverse to leverage, and expect to keep assets/equity between 2.0 and 3.0.

12.4 Niche Differentiator (High Technology)

A Niche Differentiator strategy focuses on the high technology segments (High End, Performance and Size). The company will gain a competitive advantage by distinguishing its products with an excellent design, high awareness, easy accessibility and new products. The company will develop an R&D competency that keeps designs fresh and exciting. Products will keep pace with the market, offering improved size and performance. The company will price above average, and will expand capacity as it generates higher demand. Competitive strategies – cost strategy vs. differentiation strategy

Mission Statement

Premium products for technology oriented customers: Our brands define the cutting edge. Our stakeholders are customers, stockholders, management and employees.

Tactics

Research & Development: We will keep our existing technology products (High, Size & Performance), phase out Low End & Traditional, and introduce new technology product extenders in the High End, Performance and Size segments. Our goal is to offer technology oriented customers products that match their ideal criteria for positioning, age, and reliability.

Marketing: Our Company will spend aggressively in promotion and sales in the technology segments. We want every customer to know about our superb designs, and we want to make our products easy for customers to find. We will price at a premium. In the low technology segments we will exit gracefully, harvesting our products as they exit the Low End segment.

Production: We will grow capacity to meet the demand that we generate. After our products are well positioned, we will investigate modest increases in automation levels to improve margins, but never at the expense of our ability to reposition products and keep up with the high technology segments as they move across the perceptual map.

Finance: We will Finance our investments primarily through stock issues and cash from operations, supplementing with bond offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are somewhat adverse to debt, and prefer to avoid interest payments. We expect to keep assets/equity (leverage) between 1.5 and 2.0. Competitive strategies – cost strategy vs. differentiation strategy

12.5 Cost Leader with Product Lifecycle Focus

A Cost Leader with a Product Lifecycle Focus centers on the High End, Traditional and Low End segments. The company will gain a competitive advantage by keeping R&D, production and material costs to a minimum, enabling it to compete on the basis of price. The Product Lifecycle Focus will allow the company to reap sales for many years on each new product introduced into the High End segment. Products will begin their lives in the High End, mature into Traditional and finish as Low End products.

Mission Statement

Reliable products for mainstream customers: Our brands offer value. Our stakeholders are bondholders, stockholders, customers and management.

Tactics

Research & Development: We will introduce a new High End product every two years. We will reposition our Low End product before it becomes obsolete (falls outside the Low End segment circle). We will reposition our Performance and Size segment products into our targeted segments. We will ultimately have a steady stream of products lined up along the High End, Traditional, and Low End segments.

Marketing: Initially we will attempt to keep pace with the awareness and accessibility of our competitors’ products. After we establish our cost leadership position we will revisit our situation to decide whether sales and promotion budgets should be reduced or if we should continue to match our competitors. Our prices will be lower than average.

Production: We will significantly increase automation levels on products we intend to keep for more than three years (Traditional & Low End) and spend the money necessary to set up highly automated plants for our new products as they are launched. We will sell off the plants for the Size & Performance products over the next few years.

Finance: We will Finance our investments primarily through long-term bond issues, supplementing with stock offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are not adverse to leverage, and expect to keep assets/equity between 2.0 and 3.0.

12.6 Differentiator with Product Lifecycle Focus

A Differentiator with a Product Lifecycle Focus strategy concentrates on the High End, Traditional and Low End segments. The company will gain a competitive advantage with excellent design, high awareness, easy accessibility and new products. The company will develop an R&D competency that keeps designs fresh and exciting. Products will keep pace with the market, offering improved size and performance. The company will price above average and will expand capacity as it generates higher demand.

Mission Statement

Premium products for mainstream customers: Our brands withstand the test of time. Our stakeholders are customers, stockholders, management and employees.

Tactics

Research & Development: We will reposition our Size and Performance segment products to the Traditional segment. We will allow our present Traditional segment product to become a Low End segment product as the segments drift. We will eventually introduce a new product to the High segment and will ultimately have two products each in the High, Traditional, and Low End segments. Our goal is to offer customers products that match their ideal criteria for positioning, age, and reliability.

Marketing: Our company will spend aggressively in promotion and sales in our targeted segments (High, Traditional, and Low). We want every customer to know about our superb designs, and we want to make our products easy for customers to find. We will price at a premium.

Production: We will grow capacity to meet the demand that we generate. After our products are well positioned, we will investigate modest increases in automation levels to improve margins, but never at the expense of our ability to reposition products and keep up with segments as they move across the perceptual map.

Finance: We will Finance our investments primarily through stock issues and cash from operations, supplementing with bond offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are somewhat adverse to debt, and prefer to avoid interest payments. We expect to keep assets/equity (leverage) between 1.5 and 2.0.Competitive strategies – cost strategy vs. differentiation strategy

Integrative Therapies In Conjunction With The Conventional Therapies

 As a PMH-APRN, you may have clients who use integrative therapies in conjunction with the conventional therapies prescribed by the health care provider. Identify issues that are important to assess, and discuss how you would ask about the use of these non-conventional practices.

*Know that All responses will be Turnitin checked.

Instructions:

Use an APA 7 style and a minimum of 200 words. Provide support from a minimum of at least three (3) scholarly sources. The scholarly source needs to be: 1) evidence-based, 2) scholarly in nature, 3) Sources should be no more than five years old (published within the last 5 years), and 4) an in-text citation. citations and references are included when information is summarized/synthesized and/or direct quotes are used, in which APA style standards apply. Include the Doi or URL link.

ORDER A FREE-PLAGIARISM PAPER HERE

• Textbooks are not considered scholarly sources. 

• Wikipedia, Wikis, .com website or blogs should not be used

Complementary and Alternative Medicine (CAM) in Psychiatry

The revolution and re-conceptualization of health and healing that has occurred in the Western health care system in the last 20 years has given opportunity for a paradigmatic shift in health care education, research, and practice. More than one hundred years ago, the American health care system was dominated by the biomedical worldview. Today, this is no longer true. Support for complementary and alternative medicine (CAM), also called natural, alternative, and complementary (NAC) therapies, and holistic practices, has never been greater than at the present time.

CAM is a form of integrative care. Integrative care places the client at the center of care, focuses on prevention and wellness, and attends to the client’s physical, mental, and spiritual needs (Institute of Medicine [IOM], 2009). Integrative care is directed at healing and considers the whole person (mind, body, and spirit), along with the lifestyle of the person. Holism is described as involving (l) the identification of the interrelationships of the bio-psychosocial-spiritual dimensions of the person, recognizing that the whole is greater than the sum of its parts, and (2) understanding of the individual as a unitary whole in mutual process with the environment (American Holistic Nurses Association [AHNA], 2004). Because of growing interest in and use of holism and CAM in the United States, the National Institutes of Health (NIH) established the National Center for Complementary and Alternative Medicine (NCCAM) in 1998. The NCCAM supports fair and scientific evaluation of integrative therapies and dissemination of information that allows health care providers to make good choices regarding the safety and appropriateness of CAM. The holistic natural, alternative, and complementary (NAC) therapies that are commonly used today in the United States include: Integrative Therapies In Conjunction With The Conventional Therapies

• Acupuncture
• Ayurveda
• Biofeedback
• Chiropractic manipulation
• Diet-based therapies
• Deep-breathing exercises
• Energy healing therapy/Reiki
• Exercise therapy
• Guided imagery
• Hypnosis
• Massage
• Meditation
• Herbal therapy
• Aromatherapy
• Reflexology
• Yoga
• Prayer and spiritual practices

Although research on the efficacy of CAM is increasing, studies in the field are minimal when compared to those of conventional medicine. According to Zahourek (2005), several reasons for CAM research challenges include:

• The relatively recent use of some of these therapies in the United States
• Individual, cultural, and environmental variables
• Lack of or limited funding sources
• Time as a variable to measure change
• Interpretation and meaning of an experience
• Impact of other intervening life experiences
• Effect and timing of a specific intervention or approach on a particular problem, specifically placebo and experimental effects
• Personality, belief systems, spiritual practices, and temperament of both the researcher and participants
• Difficulty trying to standardize modalities, variations in methods, approach and skill of the researcher
• Influence of studying a phenomenon or person within a naturalistic setting
• Interpretation of results
• The recognized value of both qualitative and quantitative results
• Acknowledging the importance of the re he relationship between the healer and the one being healed

If a pharmaceutical company studies and patents a drug, it can reap considerable financial return; however, an herb cannot be patented and exclusively marketed, so there is little incentive to invest in researching its uses and effects. Governmental sources of funding such as the NCCAM and NIH, as well as nonprofit groups, are continuing to sponsor research that should contribute to further understanding of CAM. Nursing groups such as Healing Touch International and the American Holistic Nurses Association (AHNA) are emphasizing research and are beginning to catalogue research on their websites Integrative Therapies In Conjunction With The Conventional Therapies.

Consumers and Integrative Care

Consumers are attracted to integrative care for a variety of reasons, including:

• A desire to be an active participant in one’s health care and engage in holistic practices that can promote health and healing
• A desire to find therapeutic approaches that seem to carry lower risks than medications
• A desire to find less expensive alternatives to high-cost conventional care
• Positive experiences with holistic, integrative CAM practitioners, who tend to spend more time with and learn about their clients as a whole
• Dissatisfaction with the practice style of conventional medicine (e.g., rushed office visits, short hospital stays)
• A need to find modalities and remedies that provide comfort for chronic conditions for which no conventional medical cure exists, such as anxiety, chronic pain, and depression

The knowledgeable consumer, relying on health information available through public libraries, popular bookstores, and the Internet, may question conventional health care. It is essential that PMH-APRNs maintain up-to-date knowledge of these modalities, continue to evaluate the evidence supporting the effectiveness and safety of CAM, and be able to guide patients in their safe use of these treatments.

Safety and Efficacy – People who use CAM therapies often do so withoutinforming their conventional health care providers, which poses some risk. In the United States, there are no standards or regulations that guarantee the safety or efficacy of herbal products. Herbs and other food supplements do not have to undergo the same safety review as over-the-counter and prescription medications. Some consumers may believe that if they purchase a natural substance at a health food store, it must be safe and effective; however, “natural” does not mean “harmless.” Herbal products and supplements may contain powerful active ingredients that can cause damage if taken inappropriately. Furthermore, the consumer cannot be sure that the amount of the herb or other active ingredient listed on the label is actually the amount in the product.

Consumers may waste a great deal of money and risk their health on unproven, fraudulently marketed, useless, or harmful products and treatments. Another concern regarding CAM therapies is that diagnosis and treatment may be delayed while clients try alternative interventions, which is common with mental health symptoms such as major depression and anxiety.

The US Food and Drug Administration (FDA; 2009) offers seven warning signs of fraud:

1. The product is advertised as a quick and effective cure-all for a wide range of ailments.
2. The promoters use words like “scientific breakthrough, miraculous cure, exclusive product, secret ingredient, or ancient remedy.”
3. The text is written using impressive terminology to disguise lack of good science.
4. The promoter claims the government, the medical profession, or research scientists have conspired to suppress the product.
5. The advertisement includes undocumented case histories claiming amazing results.
6. The product is advertised as available from only one source, and payment is required in advance. ·
7. The promoter promises a “no-risk, money-back guarantee.”

Cost – The growth in the use of CAM therapies is also linked to the rising cost of conventional medical care. There is mounting pressure to control health care spending in the United States and many other countries, and efforts are focused on the development of less expensive treatments. Before we can adopt alternative methods of treatment, however, even those that are less expensive, it is essential that we have reliable information about the clinical effectiveness of these treatment methods. Research on herbs such as St. John’s wort, valerian, and ginkgo biloba and mind-body interventions such as yoga and meditation is extensive, and results are available on the NCCAM website. These supplements and approaches may prove effective and less costly than prescription drugs that produce similar results; however, it is imperative that data be available to identify the desired and adverse effects of these treatments.

Reimbursement – Payment for CAM services comes from a wide array of sources, although third-party coverage is still the exception rather than the rule. Research in the 1990s revealed that more money was being spent out of pocket on CAM than on primary care visits (Eisenberg, 1993), and out-of-pocket payments remain the principal source of spending on CAM. Some health insurance companies include coverage for certain modalities, particularly chiropractic medicine, nutritional care, massage, mind-body approaches, and acupuncture (Dumoff, 2004). The covered benefits are quite narrowly defined, however. For instance, acupuncture can be used in some plans only as an alternative to anesthesia Integrative Therapies In Conjunction With The Conventional Therapies.

Nursing Care Plan Discussion Paper

Attached is a word document that should be used as a template for this assignment. What is written on it is only an example, but use the same headings and format.

Provide one nursing care plan for the older adult that targets prevention and health promotion.

ORDER A FREE-PLAGIARISM PAPER HERE

The patient is a 70 year old Asian woman named Chan Ming that has a medical diagnosis of pneumonia. The nursing diagnosis for this patient is ineffective airway clearance related to fatigue as evidenced by tachypnea. The patient was brought to the emergency department after experiencing fever, chills and cough for the last 48 hours.

Develop an abstract, a medical history, a medical assessment, a care plan with nursing interventions and a treatment goal.

5 pages.

APA style

3 references required

Nursing Care Plan Discussion Paper

Application Of Statistics In Health Care

Statistical application and the interpretation of data is important in health care. Review the statistical concepts covered in this topic. In a 750-1,000 word paper, discuss the significance of statistical application in health care. Include the following:

1. Describe the application of statistics in health care. Specifically discuss its significance to quality, safety, health promotion, and leadership. Application Of Statistics In Health Care
   

   ORDER A FREE-PLAGIARISM PAPER HERE

2. Consider your organization or specialty area and how you utilize statistical knowledge. Discuss how you obtain statistical data, how statistical knowledge is used in day-to-day operations and how you apply it or use it in decision making.

Three peer-reviewed, scholarly or professional references are required.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. Application Of Statistics In Health Care

 

Concepts And Theories In Nursing Paper

King’s Conceptual System Theory

Write a 1250-1500 word APA paper addressing each of the following points. Be sure to completely answer all the questions for each bullet point. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least two (2) outside sources and the textbook using citations in your essay. Make sure to cite using the APA writing style for the essay. The cover page and reference page in correct APA do not count towards the minimum word amount. Review the rubric criteria for this assignment. Concepts And Theories In Nursing Paper

ORDER A FREE-PLAGIARISM PAPER HERE

• Discuss and explain King’s Conceptual System Theory.
• First explain the 3 systems and provide examples of each system
• Explain how the systems influence goal attainment
• How could King’s theory help define a clinical quality problem?
• Apply this theory to a potential practice quality improvement initiative within your clinical practice.
• How could a quality committee align outcomes with King’s Conceptual System Theory?
• What additional nursing theory from our readings could also align with an improved quality of practice initiative?

Assignment Expectations:

Length: 1250 – 1500 words

Structure: Include a title page and reference page in APA format. These do not count towards the minimum word count for this assignment. Your essay must include an introduction and a conclusion. Concepts And Theories In Nursing Paper

References: Use appropriate APA style in-text citations and references for all resources utilized to answer the questions. A minimum of two (2) outside scholarly sources and the textbook are required for this assignment.

Rubric: This assignment uses a rubric for scoring. Please review it as part of your assignment preparation and again prior to submission to ensure you have addressed its criteria at the highest level.

Format: Save your assignment as a Microsoft Word document (.doc or .docx) or PDF document (.pdf) Concepts And Theories In Nursing Paper