HEALING AND AUTONOMY

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Write a 1,200-1,500 word analysis of “Case Study: Healing and Autonomy.” In light of the readings, be sure to address the following questions:

  1. Under the Christian narrative and Christian vision, what sorts of issues are most pressing in this case study?
  2. Should the physician allow Mike to continue making decisions that seem to him to be irrational and harmful to James?
  3. According to the Christian narrative and the discussion of the issues of treatment refusal, patient autonomy, and organ donation in the topic readings, how might one analyze this case?
  4. According to the topic readings and lecture, how ought the Christian think about sickness and health? What should Mike as a Christian do? How should he reason about trusting God and treating James?

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. HEALING AND AUTONOMY

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Case Study: Healing and Autonomy

Mike and Joanne are the parents of James and Samuel, identical twins born eight years ago. James is currently suffering from acute glomerulonephritis, kidney failure. James was originally brought into the hospital for complications associated with a strep throat infection.

The spread of the A streptococcus infection led to the subsequent kidney failure. James’ condition was acute enough to warrant immediate treatment. Usually cases of acute glomerulonephritis caused by strep infection tend to improve on their own, or with an antibiotic. However, James also had elevated blood pressure and enough fluid buildup that required temporary dialysis to relieve.

The attending physician suggested immediate dialysis. After some time of discussion with Joanne, Mike informs the physician that they are going to forego the dialysis and place their faith in God.

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Mike and Joanne had been moved by a sermon their pastor had given a week ago, and also had witnessed a close friend regain mobility when she was prayed over at a healing service after a serious stroke. They thought it more prudent to take James immediately to a faith healing service instead of putting James through multiple rounds of dialysis. Yet Mike and Joanne agreed to return to the hospital after the faith healing services later in the week, and in hopes that James would be healed by then.

Two days later the family returned, and was forced to place James on dialysis, as his condition had deteriorated. Mike felt perplexed and tormented by his decision to not treat James earlier. Had he not enough faith? Was God punishing him or James? HEALING AND AUTONOMY

To make matters worse, James kidneys had deteriorated such that his dialysis was now not a temporary matter, and was in need of a kidney transplant. Crushed and desperate, Mike and Joanne immediately offered to donate one of their own kidneys to James, but they were not compatible donors. Over the next few weeks, amidst daily rounds of dialysis, some of their close friends and church members also offered to donate a kidney to James. However, none of them were tissue matches.

James’ nephrologist called to schedule a private appointment with Mike and Joanne. James was stable, given the regular dialysis, but would require a kidney transplant within the year. Given the desperate situation, the nephrologist informed Mike and Joanne of a donor that was an ideal tissue match, but as of yet had not been considered—James’ brother Samuel.

Mike vacillates and struggles to decide whether he should have his other son Samuel lose a kidney, or perhaps wait for God to do a miracle this time around. Perhaps this is where the real testing of his faith will come in? “This time around, it is a matter of life and death, what could require greater faith than that?” Mike reasons. HEALING AND AUTONOMY

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Unsatisfactory
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Less Than Satisfactory
65.00%		 3
Satisfactory
75.00%		 4
Good
85.00%		 5
Excellent
100.00%
70.0 %Content  
25.0 % Identification of Ethical Issues and Christian Principles and Values The ethical issues and Christian principles and values stated have little to no relevance to the case study. Either the ethical issues or the Christian principles and values pertaining to the case study are identified, but not both. Ethical issues along with Christian principles and values pertaining to the case study are identified. Ethical issues along with Christian principles and values pertaining to the case study are identified. At least one apparent tension between religious autonomy and physician recommendation are acknowledged. Ethical issues along with Christian principles and values pertaining to the case study are identified. Any apparent tensions between religious autonomy and physician recommendation are acknowledged.
45.0 % Analysis of Ethical Issues and Christian Principles and Values The analysis of the application of the Christian Worldview principles regarding the ethical issues has little to no relevance to the case study. Any conclusion is not supported. The analysis of the application of the Christian Worldview principles regarding the ethical issues is lacking, but a viable conclusion can still be reached. The analysis shows that there is not an accurate understanding of the issues. The analysis of the application of the Christian Worldview principles regarding the ethical issues is adequate in reaching a viable conclusion. The analysis of the application of the Christian Worldview principles regarding the ethical issues is detailed in reaching a viable conclusion. A general, but not specific biblical perspective regarding medicine is discussed, along with how it relates to the issue of healing. The analysis of the application of the Christian Worldview principles regarding the ethical issues is excellent in reaching a viable conclusion. An accurate biblical perspective with detailed interaction with the biblical text regarding medicine is clearly discussed, along with how it relates to the issue of healing.
20.0 %Organization and Effectiveness  
7.0 % Thesis Development and Purpose Paper lacks any discernible overall purpose or organizing claim. Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear. Thesis and/or main claim are apparent and appropriate to purpose. Thesis and/or main claim are clear and forecast the development of the paper. It is descriptive and reflective of the arguments and appropriate to the purpose. Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.
8.0 % Argument Logic and Construction Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources. Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility. Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis. Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative. Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.
5.0 % Mechanics of Writing (includes spelling, punctuation, grammar, language use) Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) and/or word choice are present. Sentence structure is correct but not varied. Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. Writer is clearly in command of standard, written, academic English.
10.0 %Format  
5.0 % Paper Format (use of appropriate style for the major and assignment) Template is not used appropriately or documentation format is rarely followed correctly. Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent. Appropriate template is used. Formatting is correct, although some minor errors may be present. Appropriate template is fully used. There are virtually no errors in formatting style. All format elements are correct.
5.0 % Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) Sources are not documented. Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. Sources are documented, as appropriate to assignment and style, and format is mostly correct. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.
100 % Total Weightage  

Theory Research and Evidence Based Practice

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As they explore the world around them, young children often want to know the “why” and “how” of the things they observe. This is similar to what researchers do when they approach a new problem. Researchers develop new theories or build on old ones to explain the “why” of the world around them.

They use models and conceptual frameworks to help explain “how” the processes and events they observe occur. Together, theories and models provide an understanding of the world and allow researchers to explore it in meaningful ways. Theory Research and Evidence Based Practice

Virtually all research questions can benefit from the use of an existing theory or model. Researchers should consider their research questions and select the most suitable theory or model, which then serves as a foundation for the research design. The selection of a theory or model is an important part of the research process.

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In this Discussion, you focus on the role of theory and models in research and evidence-based practice.

To prepare:

  • Review the information in Chapter 6 of the course text. Focus on the various conceptual theories and models that are currently used in nursing research.
  • Select one of the theories or models described that is of interest to you.
  • Using the Walden Library, search for and identify a research article that uses the theory or model you selected.
  • Reflect on how the theory or model provides structure to the research study described in the article.
  • Now, think about an issue in your practice area that you would be interested in exploring through research.
  • Review this week’s media presentation and consider strategies for locating and identifying a relevant theory or model for a research study. Theory Research and Evidence Based Practice
By Day 3

Post a summary of the article that you located and explain how the theory or model that you selected was used in the research study. Assess the value of basing research on an established theory or model.

APA format 3 pages in lenght 5 references 3 from Walden U Library

Read a selection of your colleagues’ responses.

By Day 6

Respond to at least two of your colleagues on two different days using one or more of the following approaches:

  • Ask a probing question, substantiated with additional background information, and evidence.
  • Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.
  • Offer and support an alternative perspective using readings from the classroom or from your own review of the literature in the Walden Library. Theory Research and Evidence Based Practice

Risk Management Assessment

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Leaders in a health care organization have identified risk management as an opportunity for improvement for the upcoming year. The organization has hired you as a consultant to help assess the organization’s current status and define the future plan for addressing risks. 

·         Resource: Risk Management Assessment Summary Grading Criteria and Sample Executive Summary located in the Center for Writing Excellence
 

o   Navigate to the Center for Writing Excellence in the University Library.

o   Under Writing Resources, click Tutorials & Guides.

o   Under Samples, click Sample Executive Summary. Risk Management Assessment

·         Select an organization type in the health care industry as the basis for this assignment. The organization may be your employer or a health care organization of particular interest to you. Types of health care organizations include, but are not limited to, the following:

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o   Hospital, nursing facility, physician office, emergency medical services, managed care organization, home health care, community health department or provider, pharmacy, laboratory, drug manufacturer, medical device manufacturer, durable medical equipment supplier, and electronic medical records software suppliers

·         Research the key concepts of risk management in health care and the factors that influence risk management for your chosen type of organization.   

·         Write a 1,050- to 1,400-word executive summary in which you complete the following:

o   Describe the purpose of risk management in health care organizations in general and in your chosen organization in particular.

o   Explain key steps this organization may take to identify and manage their risks. Risk Management Assessment

o   Identify three typical or actual risks in your chosen organization. Describe how each risk might negatively affect your organization and its stakeholders. 

o   Summarize the types of education, training, or policies that would help this type of organization mitigate these risks.

·         Include at least four sources, two from the University Library and two from either the course textbooks or this Week’s Electronic Reserve Readings. Prepare a reference list of all resources and websites used in your research.

·         Format the executive summary and reference list consistent with APA guidelines.  Risk Management Assessment

Principles of Musculoskeletal Fitness

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Principles of Musculoskeletal Fitness

“That which is used develops. That which is not used wastes away.”

—Hippocrates

usculoskeletal fitness is based on three pillars: muscular strength, muscular endurance, and flexibility. A musculoskeletal fitness program should be designed to improve all three pillars, though it may take many forms and utilize a variety of training modalities. Examples include, but are not limited to, free weights, elastic bands, isometrics, and yoga. Since the act of musculoskeletal fitness training itself does not ensure gains in performance or health, an effective training program needs to be based on sound training principles and must be carefully designed in order to maximize training outcomes. Although factors such as initial fitness level, nutritional status, and motivation influence the rate and magnitude of the adaption that occurs, there are four main principles that determine the effectiveness of all musculoskeletal fitness programs: overload, progression, regularity, and specificity. Principles of Musculoskeletal Fitness

To prepare for this Discussion:

  • Review Chapter 4, “Improving Muscular Strength and Endurance.” Pay particular attention to the principles of musculoskeletal fitness and how they may be applied to your personal fitness program.
  • Review Chapter 5, “Improving Flexibility.” Consider how the principles of musculoskeletal fitness impact the implementation of your personal fitness program.
  • Review the article “Strength and Conditioning: The Basics of Starting and Progressing a Strength-Training Program” and think about the impact of different elements on musculoskeletal fitness.
  • Review the article “Physical Activity: Growing Stronger—Strength Training for Older Adults.” Consider how age impacts the implementation of a musculoskeletal fitness program.
  • Find a peer-reviewed journal article in the Walden Library relating to muscular strength, endurance, or flexibility. Review the article and think about how the principles discussed in the article might be applied to your personal fitness program. Principles of Musculoskeletal Fitness
  • Consider the benefits of specific activities to musculoskeletal fitness.

With these thoughts in mind:

By Day 4

Post a brief description of the article you selected. Then explain how the principles of musculoskeletal fitness from the article can be applied to your personal fitness program. Describe three fitness activities you could incorporate into your personal fitness program, and explain two benefits they might have on musculoskeletal fitness.

Be sure to support your postings and responses with specific references to the LearningResources.

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assignment due sunday

Assignment: Developing Musculoskeletal Fitness

A key factor in the design of any musculoskeletal fitness training program is appropriate and specific design. No single test can assess musculoskeletal fitness. It is recommended that a battery of tests be used that includes measures for the upper body, torso, and lower body.

Your specific program needs to be individualized and based on your training history and personal goals. Your comprehensive musculoskeletal fitness program should include all F.I.T. principles as well as your choice of exercises, the order of the exercises, resistance used, volume (number of sets and repetitions), rest between sets, and training frequency. Principles of Musculoskeletal Fitness

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To prepare for this assignment:

  • Review the media titled “Fitness Activities: Measuring Core Strength and Stability” for proper instructions about how to complete the fitness assessment activities.
  • Review the media titled “Fitness Activities: Stretching to Prevent or Reduce Lower Back Pain” for proper instructions about how to complete the fitness assessment activities.
  • Review Chapter 4, “Improving Muscular Strength and Endurance.” Focus on the variety of details necessary to successfully implement a musculoskeletal fitness program.
  • Review Chapter 5, “Improving Flexibility.” Consider the importance of flexibility as part of a comprehensive musculoskeletal fitness program.
  • Review the article “Quantity and Quality of Exercise for Developing and Maintaining Cardiorespiratory, Musculoskeletal, and Neuromotor Fitness in Apparently Healthy Adults: Guidance for Prescribing Exercise.” Think about how you might go about identifying and selecting appropriate musculoskeletal exercises.
  • Review the Fitness Activity Instructions for either Fitness Activity Track 1 or Fitness Activity Track 2. Pay particular attention to the instructions for each activity.
  • Review the Fitness Activity Worksheet for either Fitness Activity Track 1 or Fitness Activity Track 2. Use it as a template for completing your Fitness Activity assignment.

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resources

Required Readings

Powers, S. K., & Dodd, S. L. (2017). Total fitness & wellness: The mastering health edition (7th ed.). San Francisco, CA: Pearson.

  • Chapter 4, “Improving Muscular Strength and Endurance”
  • Chapter 5, “Improving Flexibility”

Dunn-Lewis, C., & Kraemer, W. (2009–2010, Winter). Strength and conditioning: The basics of starting and progressing a strength-training program. ACSM Fit Society Page.

Dunn-Lewis, C., & Kraemer, W. “Strength and conditioning: The basics of starting and progressing a strength-training program.” Copyright 2009 by ACSM Fit Society Page. Used by permission of American College of Sports Medicine via the Copyright Clearance Center. Principles of Musculoskeletal Fitness

Garber, C., Blissmer, B., Deschenes, M., Franklin, B., Lamonte, M., Lee, I.,…Swain, D. P. (2011). Quantity and quality of exercise for developing and maintaining cardiorespiratory, musculoskeletal, and neuromotor fitness in apparently healthy adults: Guidance for prescribing exercise. Medicine & Science in Sports & Exercise, 43(7), 1334–1359. doi: 10.1249/MSS.0b013e318213fefb

Garber, C., Blissmer, B., Deschenes, M., Franklin, B., Lamonte, M., Lee, I.,…Swain, D. P., Quantity and quality of exercise for developing and maintaining cardiorespiratory, musculoskeletal, and neuromotor fitness in apparently healthy adults: Guidance for prescribing exercise, in Medicine & Science in Sports & Exercise. Copyright 2011 Lippincott Williams & Wilkins, Inc. Journals. Used with permission from Lippincott Williams & Wilkins, Inc. via the Copyright Clearance Center.

Centers for Disease Control and Prevention. (2011). Physical activity: Growing stronger—Strength training for older adults. Retrieved from https://www.cdc.gov/physicalactivity/downloads/growing_stronger.pdf

Required Media

Laureate Education, Inc. (Executive Producer). (2012). Fitness activities: Measuring core strength and stability. Baltimore, MD: Author.

Note: The approximate length of this media piece is 2 minutes.

Laureate Education, Inc. (Executive Producer). (2012). Fitness activities: Stretching to prevent or reduce lower back pain. Baltimore, MD: Author. Principles of Musculoskeletal Fitness

Note: The approximate length of this media piece is 1 minute.

If you cannot view the media/videos, switch to use Mozilla Firefox or another browser (other than Internet Explorer).

Optional Resources

National Strength & Conditioning Association. (2012). Retrieved from http://www.nsca.com/Home/

Da Costa, B., & Vieira, E. (2008). Stretching to reduce work-related musculoskeletal disorders: A systematic review. Journal of Rehabilitation Medicine, 40(5), 321–328.

Jacobs, I., Schilling, B., Swank, A., Vandervoort, A., & Weir, J. (2009). Progression models in resistance training for healthy adults. Medicine & Science in Sports & Exercise, 41(3), 687–708. Retrieved from http://journals.lww.com/acsm-msse/Fulltext/2009/03000/Progression_Models_in_Resistance_Training_for.26.aspx

ExRx.net. (1999–2011). Exercise instruction. Retrieved from http://www.exrx.net/Exercise.html

Pearson Education. (2013). Total fitness & wellness exercise videos. Retrieved from www.pearsonhighered.com/powers

Numerous videos demonstrate strength training and flexibility exercises with resistance bands, stability balls, and gym equipment. Principles of Musculoskeletal Fitness

ETHICAL HEALTH CARE

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Scenario 1: Medical coding in a physician’s practice

Imagine you work in a high-pressure cardiology physician’s office and you are one of two medical coders. Your supervisor is very focused on the greatest reimbursement to satisfy revenue projections for the practice. As a result, you are asked to “up-code” billing. How can the pressure of acquiring the maximum repayment for services lead to manipulating or falsifying documentation?

Scenario 2: Administration of patient medications in the hospital setting

Imagine you are a new graduate nurse working nights on a busy medical unit. You just received a new patient who needs to be admitted to your unit and you just finished medicating a patient with a narcotic injection with a dose greater than ordered. Clearly understanding medication errors may lead to patient injury and even death, explain why a clinician may choose not to report the incident. ETHICAL HEALTH CARE

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Scenario 3: Not hiring a qualified individual because of discrimination

Imagine you are a new human resources director in a nonprofit organization and have been pressured not to hire Middle Eastern candidates by the organization’s CEO. In the United States, discrimination against people based on their ethnicity, race, or cultural orientation is strictly forbidden under federal and state laws. Ethical discrimination may result in the breeding of ill feelings at work, as well as reduced productivity. To eliminate these ramifications, organizations need to put forth increased effort in curbing ethical discrimination in the employment sector. What are some interventions organizations can put in place to prevent discrimination? ETHICAL HEALTH CARE

Write a 150- to 350-word response for each ethical scenario. Include a title page with your name and your responses.

Format your assignment according to APA guidelines.

EARLY TRAIT THEORY

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In this assignment, you will consider what personality traits are seen in an effective leader and what skills are critical for effective leadership.

Using the South University Online Library or the Internet, research the early trait theory.

Based on your research and understanding, complete the following discussion:

  • Provide a definition of leadership. First, give a textbook definition and then your own personal definition.
  • List and describe the critical skills required of leaders.
  • Using the early trait theory, list and describe common traits of leaders and managers.
  • List and describe the various leadership styles. According to you, which of these leadership styles is the best? Why? EARLY TRAIT THEORY
  • Think about a time in your life when you engaged in an effective leadership performance. The role could be personal or work-related, such as organizing your church’s choir, coaching your son or daughter’s soccer team, leading your work team through reorganization, and so on. Apply these leadership concepts and theories to the time you served as a leader and answer the following questions:

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  •  
    • What was the situation?
    • Where and when did it happen?
    • Who was involved?
    • What were the results?
    • What was your role?
    • What leadership style did you employ?
    • What critical skills did you use or display that made you an effective leader?
    • What traits of a leader do you possess that helped make you effective?
  • Think about a time when you were a member of a group or team that was led by an ineffective leader. Apply the leadership concepts and theories to the ineffective leader and answer the following questions:
    • What was the situation? EARLY TRAIT THEORY
    • Where and when did it happen?
    • Who was involved?
    • What were the results?
    • What was your role?
    • What leadership style did the leader employ? Do you believe it was the right style for the situation? Explain why or why not.
    • What critical skills did the leader lack that made him or her ineffective as a leader?
    • What traits did the leader lack that made him or her ineffective?
    • What could the leader have done in order for there to have been a more favorable outcome? EARLY TRAIT THEORY

NURSING PAPER

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NURSING PAPER

his is Final Paper Proposal 750-1,000 words (this is roughly 3-4 pages, double spaced). Make sure you cite all sources and proofread your work. This is a much more formal assignment than the other writing assignments have been, so please treat it accordingly.

Final Paper Proposal/Outline

Please complete (online) by Friday, June 16, an outline/proposal for your final paper that addresses the following items:

  • Main Question/Main Claim/Thesis Statement
    • You are not required to give your “thesis statement” before actually writing the paper, however, I do need to see that you have a main question, or a main set of questions, and/or a main claim that you plan to argue for.
    • What is the central issue? What is the paper about? What do you expect to find, or hope to find?
  • Resources
    • What sources will you use? How will you find material to strengthen your argument?
    • Provide the full bibliographic information for at least 3 readings, articles, books, etc. in addition to those assigned for the class.NURSING PAPER
  • Road Map
    • How will you proceed? What kind of approach will you use?

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This assignment is graded (total of 5 raw points), and please keep in mind that I will not accept a term paper from you before I receive one of these outlines/proposals.

It does not need to be long—just a paragraph or two would be fine. But make sure you address the three main items above.

If it’s a satisfactory proposal, then I will provide feedback and give you the go-ahead to simply write the paper (along with a grade). In this case, I won’t require you to make changes and resubmit the actual proposal. If, however, the proposal needs significant enough changes, then I will ask you to resubmit it before proceeding to write the paper. If this is the case, it will be clear in my feedback.

…………………………………

if you  would rather choose one of my topics, here is a list of suggestions: 

  1. Discuss your proposed response to problem of having to keep medical costs down, enable more people to have medical coverage, and also retain the innovative quality of the American system. Discuss details, give specifics, and don’t be afraid to be ambitious in your suggestion or proposal. In other words, I’m asking you what your proposed health care system would look like.
  2. What is justice in the context of medical ethics? In other words, is health coverage an inalienable right? Is equal treatment what’s fair, or should my standing in the community of health care be reflective of my place in society at large? What does an individual have a right to have? Support your claim with evidence, argumentation, and good reasoning.NURSING PAPER
  3. Choose either (a) stem cell research or (b) human/animal research or drug trials and talk about the social and ethical implications. Talk about the benefits and drawbacks of the relevant practices as they currently stand, and propose your solution to the complexities. Use detailed arguments and evidence in support of your claims—give evidence, arguments, and exercise good reasoning!

Just to be clear, I would love to see each and every one of you propose your own unique paper topic. You should feel free to write about whatever has grabbed your interest, but I want to make sure no one feels paralyzed in the face of too many options, or too few guidelines.

As always, cite all sources!   NO PLIGRASIM

so for proposal, he just need paragraph or two if you want to write more that would be fine, but after he gives me the comment you have to complete it 

so the due date for proposal  is 16 june

and the final is 21 june

please let me know if you can do it ,to submit it and attache an example for you 

thank you

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STOPPING OUT SHOPPING

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Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

  1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
  2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. STOPPING OUT SHOPPING
  3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
  4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
  5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. STOPPING OUT SHOPPING

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The specific course learning outcomes associated with this assignment are:

  • Examine the marketing research process and market segmentation strategies in the health care industry.
  • Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
  • Explain how branding strategies apply to the health care market for existing and new products.
  • Determine the marketing communications strategy used in health care services.

·         Use technology and information resources to research issues in health services strategic marketing.

  • Write clearly and concisely about health services strategic marketing using proper writing mechanics. STOPPING OUT SHOPPING

MISSED OPPORTUNITIES

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Read the case study titled “Missed Opportunities”, located in the online course shell.

Write a four to six (4-6) page paper in which you:

  1. Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.
  2. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings.
  3. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies. MISSED OPPORTUNITIES
  4. Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response.
  5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

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Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length

The specific course learning outcomes associated with this assignment are:

  • Evaluate marketing research tools involved in the marketing process.
  • Formulate competitive market entry strategies based on analysis of global markets that comply to initiatives in the health care industry.
  • Determine the marketing communications strategy used in health care services.

·         Use technology and information resources to research issues in health services strategic marketing.

·         Write clearly and concisely about health services strategic marketing using proper writing mechanics. MISSED OPPORTUNITIES

HEALTH CARE SETTING

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Write a five to six (5-6) page paper in which you:

1.     Determine, within the health care setting, the main features, capabilities, and operational benefits to a health care organization using the following:

a.     patient care applications

b.    management and enterprise systems

c.     e-Health applications

d.    strategic decision-support applications  

Provide specific examples of each.

2.     Assume that you are a senior health service administrator responsible for the health information systems within your organization, and create an argument to be presented to the leaders with the organization that a strategic plan is essential for the IM / IT. Indicate the most significant elements that the administrator should address in the plan. Provide support for the rationale. HEALTH CARE SETTING

3.     Assess the importance of a systems development life cycle as it pertains to both the development of a custom application, coupled with the selection of proprietary systems. Provide an example to support the response.

4.     Recommend the key element necessary to ensure secure access to health care and patient information within a health care management electronic system. Provide support for the recommendation.

5.     Make at least two (2) recommendations for improving the application of systems theory to health care IM / IT governance and planning. Provide specific examples to support the response.

6.     Use at least four (4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.  

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Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. HEALTH CARE SETTING

The specific course learning outcomes associated with this assignment are:

  • Determine the main features and capabilities of patient care applications, management and enterprise systems, e-Health applications, and strategic decision-support applications within the health care setting.
  • Analyze the process of developing a strategic information system plan and determine its basic components.
  • Demonstrate an understanding of the systems development life cycle as it pertains to both the development of a custom application and the selection of proprietary systems.
  • Assess the need for and determine the methods of accomplishing the security of information systems.
  • Use technology and information resources to research issues in health information systems. 
  • Write clearly and concisely about health information systems using proper writing mechanics. HEALTH CARE SETTING