Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. Medical liability reform is a recent force in health care. Decreases in practicing physicians and high cost of healthcare due to ordering of tests to protect the provider from possible liability, have created the barriers to accessing health care for many individuals. You have been asked by the Community Relations Committee of Healing Hands Hospital to evaluate how the hospital can improve access to healthcare resources by members of the community and create strategies to improve access to care within your geographic region. Discuss the barriers that patients experience when accessing health care resources. How can health care organizations improve patients’ access to health care for all? Why do barriers continue to exist when it comes to access and equal health care? Include 3 reference sources, besides the textbook, and be sure to document your references using APA format.

Q2

Write a paper of 800+  words examining your personal values and beliefs. Include the following:   1. Describe your personal values and spiritual beliefs.   2. Using the elements of cost, quality, and social issues to frame your description, differentiate your beliefs and opinions about health care policy. Give examples of relevant ethical principles, supported by your values.   3. Analyze how factors such as your upbringing, spiritual or religious beliefs/doctrine, personal and professional experiences, and political ideology affect your current perspective on health care policy.   4. Examine any inconsistencies you discovered relative to the alignment of your personal values and beliefs with those concerning health policy. Discuss what insights this has given you.   APA format (heading, title page, in text citation, references page)

Unit 3 IP       Type: Individual Project   Unit:  Marketing Techniques and Strategies in Health Care     Deliverable Length:  700 words   Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following:   You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market. Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market. Use the city data from your Unit 2 Discussion Board assignment to assist you in the creation of the social media strategy. The use of APA Style and at least 3 references in required.       UNIT 4 DB   Type: Discussion Board   Unit:  The Marketing Process    Deliverable Length:  300 words   Primary Task Response: Within the Discussion Board area, write 300 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.   Health care is changing rapidly, and health care marketers must be prepared to face the challenges the future will bring. Discuss the following:   Examine and discuss 2 emerging trends in health care. Analyze what the health care marketer can do to address the challenges that are associated with those trends.

Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products that are not considered to be “healthy” for consumers have additional challenges. Using the CSU Online Library, research a company that markets “unhealthy” products. Examples might include tobacco or alcohol companies but these examples are not exclusive. Respond to the following questions. 1. Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products. 2. Examine how the perception of the product differs within cultures both within the United States and globally. 3. How has this company handled the ethical implications of its product with a focus on social responsibility, integrity, and business ethics? 4. Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer. 5. What conclusions can be made about the organization in relation to the concepts of business ethics? Your response should be a minimum of 2 double-spaced pages not including the title and reference pages. You are required to use at least 1 peer-reviewed source. Referenced sources must have accompanying citations complying with APA guidelines. Your essay should be formatted in accordance with APA style. For step-by-step instructions for formatting a paper in APA style, please refer to the CSU Citation Guide (http://www.columbiasouthern.edu/downloads/pdf/success/citation-guide). Instructions for formatting formal documents can be found on page 17.

USING POLICY TO STRENGHTEN HEALTH CARE SYSTEMS (HAR 679) • T assignment is designed to assess your learning over the course of this module. It provides you with an opportunity to demonstrate that you can identify issues facing a health system in a particular national or local context, critically evaluate policy options to address health system issues and explain ways in which health systems may be changed and improved through different policy measures. Brief: Imagine that you are working for a policy taskforce, which has been commissioned by, and is required to report to, the political Head of a Public Health Department/Ministry in a particular health system context – you can choose which health system context you want to focus on. You have been asked to write a 2500 word report which does the following: • Identifies and describes a current issue facing a health system in a particular context • Suggests two possible policy measures that could address the health system issue identified (here, you are asked to be clear about what each policy measure will involve, what particular aspects of the health system each policy measure would strengthen (i.e. the ‘building blocks’, particular relationships, the roles of actors) and also how different actors would be involved in each policy being proposed (i.e. the roles different actors would take on). • Critically evaluate these two possible policy measures in terms of how particular groups, communities or people may or not benefit from, and/or may or not support or resist that strengthening, and • On this basis, select one policy measure to be taken forward and briefly explain why you have made this choice.

Option 1: Integration of Healthcare Integration of health service organisation and delivery is being seen as part of the solution to sustaining health systems the world over. Integrated care involves the provision of seamless, effective and efficient care that reflects the whole of a person’s health needs; from prevention through to end of life, across both physical and mental health, and in partnership with the individual, carers and families. An integration activity or initiative may involve a part or several parts of this continuum.Integration activities, in services and systems, focuses on an individual’s needs, communication and connection and activities between health care providers across the care system continuum – hospitals; community health; aged and social care; primary care etc., with importance and recognition given to access and equity and services proximal to communities.In this iBrief exercise we are interested in a broad concept of integrated health services and system (as opposed to specific service integration (e.g. medication management in the community); health management approaches (e.g. behavioural and mental health in children) etc.).For this iBrief task, you are asked to develop a brief for the Board of an area health service organisation that sets out three key aspects associated with integration of health services or systems: the contemporary understanding or definition of what integrated care means; an understanding and use of structural models or frameworks that are used to support thinking and planning around integration; and what are some key principles or issues in relation to successfully integrating healthcare systems which might be considered or used by the Board to assist with integration planning and activities.Option 2: Outcomes Funding Mechanisms At a recent presentation, the Director General for Health set out that there needs to be a renewed focus and understanding on the future of clinical outcomes funding mechanisms. Health organisations and facilities (in all three sectors: public, private and NGO) may receive funding based on single or multiple criteria such as activity, service type, case mix etc. In this brief you are asked to prepare an overview defining and describing clinical outcomes funding models or approaches; where fully or in part, clinical outcomes are used at present nationally and internationally; and what are the key system, service settings, research and operational issues that need to be considered around implementing funding or payment allocations using clinical outcomes as a driver in those funding mechanisms.Option 3: Technology and Procurement Strategies In health services the term ‘technology’ can refer to a range of things including biomedical equipment; drug and pharma therapies; models of care; medical and surgical procedures etc. A significant part of the costs and health economics of health system is major capital technology – technology that has high individual unit cost; has a long lifecycle; generally refers to plant and equipment used in health service delivery. In this brief you should research and summarise an agreed understanding of what is major capital technology and what are the optimal health technology management strategies used throughout the world. From your research develop an effective planning, procurement and management outline (or approach) for optimal management of major capital technology in health organisations and health services.