Figure 1.1 in the course text illustrates how various functional plans for a healthcare organization support the overall strategic plan.

Figure 1.1: Relationship of overall strategic plan to business unit plans. Adapted from Strategic Planning and Marketing in Healthcare Organizations by R. Stevens and L. S. Silver, 2015, section 1.2: “The Importance of Strategic Planning and Marketing – Strategic Planning Process Overview.” Copyright 2015 by Bridgepoint Education, Inc.

The healthcare delivery system is often described as a service-driven industry. Therefore, it is vitally important for healthcare organizations to define the services that they are providing; however, it is equally important to determine the demographics or customer base that requires the specific service.  

The strategic planning process supports the healthcare organization by prioritizing objectives and detailing the actions needed to fulfil the goals of the business plan. Specific actions are unique and depend on the healthcare organization’s services, goals, and mission. Not all objectives outlined in the strategic plan require marketing plans (e.g., purchasing land, equipment, and buildings). Other objectives may require a marketing plan (e.g., providing physical therapy targeted toward a specific demographic).

To prepare for this discussion, read Chapters 1 and 2 of the course text. You may also want to review the recommended article by Yang (2010). Then read the scenario below and construct your initial post based on the directives that follow.

Scenario
The marketing director for Happy Valley long-term care center looks at the organization’s strategic plan to differentiate marketable objectives from non-marketable objectives. Objectives found in the healthcare organization’s strategic plan include the following:

Purchasing medical equipment
Purchasing more land
Acquiring financial capital
Acquiring physical resources
Providing elder day care to Alzheimer’s patients
Providing physical therapy
Providing social activities such as bingo
Promoting product awareness such as: marketing in a manor to improve the public’s perception of the HCO’s product or service
Providing shuttle service to medical appointments
Increasing sales
Creating a brand
Establishing the organization as a leader in the long-term care industry

Initial Post: Based on the Happy Valley scenario detailed above and the information presented in Chapters 1 and 2 of the course text, construct an initial post in which you

Differentiate between the organization’s stated objectives as to whether they are marketable or non-marketable objectives.  
Select the marketable objectives (i.e., those you would recommend developing in a marketing plan), and explain why you consider those objectives marketable.
Explain why the marketing plan objectives should be in line with the objectives in the healthcare organization’s strategic plan.

Be sure to provide concrete examples from the text and from your own research. Each source should be cited and referenced according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..

Guided Response:  Respond to at least two of your classmates’ initial posts. You are encouraged to post your required replies early in the week to promote more meaningful interactive discourse in this discussion. Choose one or two specific marketing objectives outlined by your fellow learners and describe the possible positive impact for the organization’s strategic plan. Be sure to support each peer response by citing and referencing at least one scholarly source to validate your assertions. Mountain Standard Time (MST) on Day 7 of the week and respond to anyone who replies to your initial post.
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This paper must be a minimum of 3 pages in length, not counting the title page, or reference page(s).  The format should be double-spaced, written using 12pt. font, Times New Roman font,1” margins, stapled and numbered pages.  References must be written in the American Psychological Association (APA) style. 
A minimum of 4 peer-reviewed sources required not older than 10 years. Grading criteria include: addressing the instructions below for each of the writing assignments, grammar, and clarity of writing, and adhering to the format described above.  

Assignments are expected to be well written with correct grammar, syntax, and spelling.  Grading will, therefore, reflect both writing style, content, organization, and adherence to assignment.

Describe the health problem of interest.
Community at Risk: What is the community that is at high risk for this health problem?
Health Statistics: How do the rates of disease or the health condition differ for the population you chose compared to the overall U.S. population?
Influencing Social Factors: Describe how various factors influence the healthy well-being of individuals living in community at risk.
Recommendations: What are your recommendations for how the health problem can be alleviated?

My topic is smoking among college students
website source:  
https://www.cdc.gov/Features/ecigarettes-young-people/

 (Please Cite all Reference)
“Ethics and Globalization of Health Care, and Electronic Medical Records Versus Personal Health Records”  Please respond to the following:

From the e-Activity, examine the primary reasons why medical tourism is becoming popular among Americans, and determine whether or not the health care industry should encourage this consumer behavior. Give at least two (2) specific examples associated with such patient medical consumerism behaviors.
Compare and contrast electronic medical records with personal health records. Justify the ethical responsibility of keeping patients’ medical and personal health records confidential. Provide a rationale for your response.

Please Cite References)
“Health Care Information Systems”  Please respond to the following:

Justify the primary reasons why investing in any health care organization’s technology and information system should align with the overall organization’s strategic goals. Speculate at least one (1) example of the potential adverse effects to the organization for not doing so.
Suppose you are the administrator at a hospital of your choosing. From the e-Activity, suggest the most important attributes of other hospital’s information systems (IS) that you would need to consider when structuring the IS system in your own hospital. Provide a rationale for your response.

Details:

Students are required to maintain weekly reflective narratives throughout the course to combine into one course-long reflective journal that integrates leadership and inquiry into current practice as it applies to the Professional Capstone and Practicum course.
In your journal, you will reflect on the personal knowledge and skills gained throughout this course. The journal should address a variable combination of the following, depending on your specific practice immersion clinical experiences:

New practice approaches
Intraprofessional collaboration
Health care delivery and clinical systems
Ethical considerations in health care
Population health concerns
The role of technology in improving health care outcomes
Health policy
Leadership and economic models
Health disparities

Students will outline what they have discovered about their professional practice, personal strengths and weaknesses that surfaced, additional resources and abilities that could be introduced to a given situation to influence optimal outcomes, and finally, how the student met the competencies aligned to this course.
While APA style is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.

Masters level paper
Choose a currently controversial employment law issue. “Controversial” in this sense means a law or policy that lacks consensus in the employment world regarding overall propriety, application, cost, liability, etc. Many examples are discussed in the lesson material for this course, but below are a few simple ones. You are not limited to this list, and may choose another issue that satisfies the “controversial” standard if you prefer:

How should employers address the requirement to subsidize employee health insurance, as the Affordable Care Act requires?
Should employers be permitted to refuse coverage for contraception in health insurance provisions for religious reasons?
Should sexual orientation and/or gender identity be explicitly added to the list of federally protected classes?
Should addictions, obesity, or Attention Deficit Hyperactivity Disorder (ADHD) be classified as disabilities under the Americans with Disabilities Act? (you would choose one condition)
Should affirmative action be mandatory standard practice in hiring to avoid discrimination, inadvertent or otherwise?
Should employers’ good faith reasons for criminal and credit checks trump any issues of disparate impact discrimination?
Should employers be permitted to require access to and control over employees’ social media accounts as a prerequisite of employment?
Should ‘right to work’ laws be expanded or eliminated?
Absent a subpoena, should employers be required to show that they are not engaged in gender-based pay discrimination?
Should the United States follow the lead of other industrialized nations and amend the Family and Medical Leave Act to provide for paid leave?

After you’ve chosen an issue…
1. Research four (4) peer-reviewed academic legal articles discussing the different sides of your issue, and review them in a paper. You may briefly summarize each of the articles, but be sure to focus on your assessment of any particularly strong or weak arguments on either side of the issue. Each article review should be ~250 words. Remember, the articles should be peer-reviewed academic articles; our APUS library will be your best resource for this. If you’re not sure what peer-reviewed articles are, or how to find them, our library can assist with this.
2. Research four (4) actual legal cases dealing with the issue you selected. Once you identify four cases, report on: 1) Who were the parties to the lawsuit? How were they related? 2) What was the nature of the issue in the suit? How is it related to your issue? 3) How was the issue decided, and why? 4) What precedent (if any) did the case set for future litigation? and 5) Did the case leave any questions unanswered with respect to the issue at hand? Each case report should be ~250 words. Case summaries and opinions can be found in our library, and elsewhere online at no cost. Although you may choose any cases you like which are relevant to your issue, it would be prudent to choose cases that are as recent as possible, and of a fairly consequential nature. For this reason, you should choose cases litigated in the federal court system, unless there is a compelling reason for an alternative.
Submission Instructions:
This assignment should at a minimum contain 2,000 words of content (double spaced). Word count does not include headings, cover pages, references, or question text (if you choose to include it in your paper); I am looking for 2,000 words of substance. Your paper should be in APA format including a properly formatted cover page (abstracts are optional) and a reference page with at least eight (8) references (you are reviewing four articles and four cases for this assignment, so a those 8 references should be listed at a minimum). Providing additional references to your assignments demonstrates your desire to conduct additional research on the topic area, and can improve your research skills.
With all assignments, include properly formatted in-text citations within the body of your work for each of your listed references so the reader can ascertain your original thoughts or ideas as well as the portion of your work that is credited to credible sources. It is very important to identify work from other sources to ensure that proper credit is provided to researchers in the field. This assignment uses Turn It In for originality verification.