The CEO of your firm has just announced that the organization is conside marketing healthcare services to the mature healthcare consumer or marketing healthcare services to international consumers.2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.In a separate 6- to 7-page Microsoft Word document3) Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO. In other words does targeting one or the other group make sense in light of either of the proposals you have just drafted?4) Decide which (if either) of the strategies should be a part of your marketing proposal. Explain why and be sure to address each of the following:ByTuesday July 11 2017 submit your paper to theW5: Assignment 2 Dropbox.Save your document as SUO_HCM3006_W5_A2_LastName_FirstInitial.doc.Writing Components:Organization (10)Style (10)Usage and Mechanics (10)APA Elements (10)

Public health professionals must be involved in numerous planning activities that are related to emergency public health responses. This aspect of environmental health is fast becoming a highly popular sector. Events related to natural disasters and responses to terror attacks over the past decade have become very real.This assignment addresses emergency public health responses that are capable of providing meaningful help to communities when such events become evident.Consider the following:The city of Centervale has a population of 75 000 and continues to grow. It is located approximately forty-five miles outside of a huge metropolitan area of over two million people.Centervale has been developing their local disaster management plan since the terrorist attacks of September 11 2001. The city elects a mayor and city council which contracts a city manager.City officials and planners have been following the latest protocols as provided for instate and federal guidelines for a community of its size and configuration. However the citys plans have mostly focused on responses to terrorism threats. Plans show incomplete responses to other public health emergencies or natural disasters. For the most part they have continued to rely on local first responder protocols that have been in place for years.You have been invited as a Disaster Management and Emergency Preparedness specialist to make a proposal to the city council in the hopes that they will hire you to help Centervale fully develop its plans to include protocols for a full and measured response to other disasters of a public health nature including natural disasters.The city council is allowing you forty-five minutes for your presentation. Keep in mind the scalability factor for the size of population and location. Your presentation must include a risk-based all-hazards and capability-approach response. Be sure to address the following in your presentation:Use the National Preparedness Guidelines (NPG) as a starting point in researching relevant information.Complete the following:Ensure you support your arguments with examples and scholarly references.Use the slide speakers notes to clarify further explanations. You may also use the audio function in your presentation.Develop a 10-slide presentation in PowerPoint format. Apply APA standards to citation of sources.Grading Criteria:Identify two public health threats to Centervale one that arises from terrorism and one that arises from natural disasters.CO 1 2 4PO 1.b 2.a 4.aILO 1 2 3 5 6Create a Common Target overview that outlines basic planning and communications.CO 3 6 7PO 1.b 2.a 3.b 4.a 5.a 6.aILO 1 2 3 5 6Identify basic prevention strategies Centervale should conduct.CO 2 3 7PO 1.b 2.a 3.b 6.aILO 1 2 3 6Recommend specific protection strategies to mitigate the effects the disasters have on public health. Make sure you address infrastructure food and agriculture and epidemiological services; make sure you account for both human and animal health.CO 2 3 7PO 1.b 2.a 3.b 6.aILO 1 2 3 6Develop a basic response plan that outlines specific appropriate steps Centervale must take to ensure proper response.CO 2 3 5 6 7PO 1.b 2.a 3.b 4.a 5.a 6.aILO 1 2 3 5 6In your response plan explain the common issues facing the health of the responder teams and propose steps to mitigate those issues.CO 3 5 6 7PO 1.b 2.a 3.b 4.a 5.a 6.aILO 1 2 3 5 6Develop a recovery plan that explains how Centervale can provide long-term public health care (e.g. disposing of materials restoring facilities etc.).CO 3 6 7PO 1.b 2.a 3.b 4.a 5.a 6.aILO 1 2 3 5 6Writing ComponentsOrganization:Write with clear organization including introduction thesis/main idea transitions and conclusion.CO_WPO: 3.a 3.b 6.aILO 2Usage and Mechanics:Write using proper grammar spelling usage and mechanics to provide smooth readability.CO_WPO: 3.a 3.b 6.aILO 2Writing follows conventions of spelling and grammar throughout. Writing skills are competent. Good command of language. Bullet points and/or sentence structures are accurate. Capitalization punctuation and indentation reasonably well followed. Spelling errors are very few. All errors are infrequent and do not interfere with readability or comprehension.APA Elements:Include proper attribution paraphrasing and quotations of all sources.CO_WPO: 3.a 3.b 6.aILO 2Audience and Communication:Write specifically to key audience using terminology and tone appropriate for the audience.CO_W PO: 3.a 3.b 6.aILO 2Writing is focused. Tone is adequately formal in keeping with the audience.

Week 6: Antipsychotic TherapyAccording to the National Alliance on Mental Illness approximately 100 000 people experience psychosis in the United States each year (NAMI 2016). In practice clients may present with delusions hallucinations disorganized thinking disorganized or abnormal motor behavior as well as other negative symptoms that can be disabling for these individuals. Not only are these symptoms one of the most challenging symptom clusters you will encounter many are associated with other disorders such as depression bipolar disorder and disorders on the schizophrenia spectrum. As a psychiatric mental health nurse practitioner you must understand the underlying neurobiology of these symptoms to select appropriate therapies and improve outcomes for clients.This week as you examine antipsychotic therapies you explore the assessment and treatment of clients with psychosis and schizophrenia. You also consider ethical and legal implications of these therapies.Photo Credit: Ingram publishing/Getty ImagesAssignment: Assessing and Treating Clients With Psychosis and SchizophreniaPsychosis and schizophrenia greatly impact the brains normal processes which interferes with the ability to think clearly. When symptoms of these disorders are uncontrolled clients may struggle to function in daily life. However clients often thrive when properly diagnosed and treated under the close supervision of a psychiatric mental health practitioner. For this Assignment as you examine the client case study in this weeks Learning Resources consider how you might assess and treat clients presenting with psychosis and schizophrenia.Learning ObjectivesStudents will: Assess client factors and history to develop personalized plans of antipsychotic therapy for clients Analyze factors that influence pharmacokinetic and pharmacodynamic processes in clients requiring antipsychotic therapy Evaluate efficacy of treatment plans Analyze ethical and legal implications related to prescribing antipsychotic therapy to clients across the lifespanLearning ResourcesNote:To access this weeks required library resources please click on the link to the Course Readings List found in theCourse Materialssection of your Syllabus.Required ReadingsNote: All Stahl resources can be accessed through the Walden Library using this link. This link will take you to a log-in page for the Walden Library. Once you log into the library the Stahl website will appear.Stahl S. M. (2013). Stahls essential psychopharmacology: Neuroscientific basis and practical applications (4th ed.). New York NY: Cambridge University Press.To access the following chapters click on the Essential Psychopharmacology 4th ed tab on the Stahl Online website and select the appropriate chapter. Be sure to read all sections on the left navigation bar for each chapter. Chapter 4 Psychosis and Schizophrenia Chapter 5 Antipsychotic AgentsStahl S. M. (2014b). The prescribers guide (5th ed.). New York NY: Cambridge University Press.To access information on the following medications click on The Prescribers Guide 5th ed tab on the Stahl Online website and select the appropriate medication.Review the following medications:Naber D. & Lambert M. (2009). The CATIE and CUtLASS studies in schizophrenia: Results and implications for clinicians. CNS Drugs 23(8) 649-659. doi:10.2165/00023210-200923080-00002Note: Retrieved from Walden Library databases.Kay S. R. Fiszbein A. & Opler L. A. (1987). The Positive and Negative Syndrome Scale (PANSS) for schizophrenia. Schizophrenia Bulletin 13(2) 261-276.Note: Retrieved from Walden Library databases.Clozapine REMS. (2015). Clozapine REMS: The single shared system for clozapine. Retrieved from https://www.clozapinerems.com/CpmgClozapineUI/rems/pdf/resources/Clozapine_REMS_A_Guide_for_Healthcare_Providers.pdfWalden University. (2016). ASC success strategies: Studying for and taking a test. Retrieved from http://academicguides.waldenu.edu/ASCsuccess/ASCtestingRequired MediaLaureate Education. (2016j). Case study: Pakistani woman with delusional thought processes [Interactive media file]. Baltimore MD: AuthorNote: This case study will serve as the foundation for this weeks Assignment.Optional ResourcesChakos M. Patel J. K. Rosenheck R. Glick I. D. Hammer M. B. Tapp A. & … Miller D. (2011). Concomitant psychotropic medication use during treatment of schizophrenia patients: Longitudinal results from the CATIE study. Clinical Schizophrenia & Related Psychoses 5(3) 124-134. doi:10.3371/CSRP.5.3.2Fangfang S. Stock E. M. Copeland L. A. Zeber J. E. Ahmedani B. K. & Morissette S. B. (2014). Polypharmacy with antipsychotic drugs in patients with schizophrenia: Trends in multiple health care systems. American Journal of Health-System Pharmacy 71(9) 728-738. doi:10.2146/ajhp130471Lin L. A. Rosenheck R. Sugar C. & Zbrozek A. (2015). Comparing antipsychotic treatments for schizophrenia: A health state approach. The Psychiatric Quarterly 86(1) 107-121. doi:10.1007/s11126-014-9326-2To prepare for this Assignment: Review this weeks Learning Resources. Consider how to assess and treat clients requiring anxiolytic therapy.The AssignmentExamine Case Study: Pakistani Woman with Delusional Thought Processes.You will be asked to make three decisions concerning the medication to prescribe to this client. Be sure to consider factors that might impact the clients pharmacokinetic and pharmacodynamic processes.At each decision point stop to complete the following: Decision #1o Which decision did you select?o Why did you select this decision? Support your response with evidence and references to the Learning Resources.o What were you hoping to achieve by making this decision? Support your response with evidence and references to the Learning Resources.o Explain any difference between what you expected to achieve with Decision #1 and the results of the decision. Why were they different? Decision #2o Why did you select this decision? Support your response with evidence and references to the Learning Resources.o What were you hoping to achieve by making this decision? Support your response with evidence and references to the Learning Resources.o Explain any difference between what you expected to achieve with Decision #2 and the results of the decision. Why were they different? Decision #3o Why did you select this decision? Support your response with evidence and references to the Learning Resources.o What were you hoping to achieve by making this decision? Support your response with evidence and references to the Learning Resources.o Explain any difference between what you expected to achieve with Decision #3 and the results of the decision. Why were they different?Also include how ethical considerations might impact your treatment plan and communication with clients.Note:Support your rationale with a minimum of three academic resources. While you may use the course text to support your rationale it will not count toward the resource requirement.

It is important to promote the professional role of the nurse to provide health promotion and disease preventive care. Collaborating with other health care professionals and consumer groups in the community in redesigning health care can help meet the goals for Healthy People 2020.Refer tohttp://www.healthypeople.gov/to open the Healthy People 2020 home page.Develop a PowerPoint presentation (15-20 slides) with accompanying speaker’s notes and citations.For help designing PowerPoint slides refer to the Create Your First Presentation PowerPoint tutorial located on the Microsoft website:https://support.office.com/en-us/article/Create-your-first-presentation-ac88d138-a7a0-402c-b5a5-812641e59c8e?ui=en-US&rs=en-US&ad=USIn the presentation address the following:APA format is required for essays only. Solid academic writing is always expected.

questions are based fromall questions must be health relatedMUST USE CITATIONS FROM MULITPLE RESOURCESFROM THE READING LIST IN MODULES 1-3. At least one per question or (-2) per question if no citation present.Total PointsPoints Lost1a. Lists steps for becoming a healthcare supervisor? 2b. How wouldthese be different from other industries? (Chapter 1)Why is it of particular importance for the supervisor to identify primarily with management? (Chapter 1)Describe how each of the following activities can improvecustomer service: (Chapter 2)3A. Position Descriptions3B. The Recruiting Process3C. The Selection Process3D. The Orientation and Training System3E. Performance Review and Reward Systems3F. In-service Educational ProgramsRelative to customer service explain why is it suggested that we under- promise and over-deliver? Give an example of using this in a customer situation. (Chapter 2)Based on the Case: Bending The Break answer the following question:How can management solve the problem of having coffee available to your employees and still accomplish the morning break within the allowed time be solved? (Give 3 solutions) (Chapter 6)Define what bona fide occupational qualification (BFOQ) means to employment and why it is necessary? Provide 3 examplesand why they are a bona fide occupational qualification exception. (Chapter 7)What do most of the potential causes of violent behavior have in common? Explain fully (Chapter 12)Can a prospective employer legally ask a job candidate about arrests and convictions? Explain your answer. (Chapter 12)Based on the Case: The Employee In The Corner describe in detail what steps should management do in this situation. (Chapter 12)