Assignment 1: Technology Assessment

Due Week 3 and worth 240 points

Using the Internet or Strayer University databases, research the regulatory requirements related to technology with the health care industry, and complete this assignment.

Write a four to five (4-5) page paper in which you:

1.Identify and analyze what you believe to be the most significant new technology requirements for the health care industry. Indicate how providers should approach the implementation of this new technology requirement that you have identified. Provide support for the response..

2.Analyze the basic technology underlying health care information systems. Argue that the need for technological innovation and / or modification is most pressing. Support the argument with examples..

3.Recommend an innovation / modification, and explain how the recommendation could improve the overall level of health care in your own community. Include specific example(s) using local hospitals or other health care providers to support the response. .

4.Suggest a key action that senior health care leadership could take in the community in which you live to push the boundaries of information technology management. Next, speculate on the effect to the community as a result of the improvement to the health care technology..

5.Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources..

Your assignment must follow these formatting requirements:

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions..

•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length..

The specific course learning outcomes associated with this assignment are:

•Demonstrate an understanding of the basic technology underlying health care information systems..

•Apply senior management’s role in information technology management..

•Use technology and information resources to research issues in health information systems..

•Write clearly and concisely about health information systems using proper writing mechanics..

Healthcare Management and Organization

Conduct research on these 2 principles of managememt controlling and leading. You have been asked to give a presentation to a group of new managers in a health care setting. This presentation must cover each of the 2 principles discussed above. For each principle you will need to provide a real world example in which a leader has successfully performed the function and the impact that function had. You need to demonstrate in your presentation the value each principle has in the real word.

Requirements:

• Your presentation should be in Microsoft PowerPoint

• Be 4 to 6 slides in length (not including the cover slide or reference slide)

• Include comprehensive speaker’s notes

• Include appropriate graphics, images, and slide transitions

Guidance

• Provide the definition of the principle and then follow up with an example. You should do this for all of the principles listed in the reading.
• Summary slide
• References slide

Make sure to

• Use images
• Include slide notes
• Cite your sources in your notes whenever you bring in research

Part 1:
Please respond to the following: “Brand Design Model” 2 page with references
* Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale.
* Assess the value of Calder and Reagan’s Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagan’s Brand Design Model.
Part 2:

Please respond to the following: “Brand Portfolio Molecule and Brand Report Card” 2 pages with references
* Based on your review of the Learnscape scenario titled “Learnscape 3: Recover and Retention”, explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that help the health care facility in this scenario improve patient satisfaction.
* Assess the value of Lederer and Hill’s Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific examples of strategic or tactical initiatives within a health care organization.

Research the following in your community or surrounding area: •One walk-in clinic, such as urgent care •One retail clinic in your local grocery store or drug store •No appointment physician’s office

Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following: •Analyze the changing landscape of the health care system. ◦Differentiate the various places health care is delivered. •Analyze what impact cultural demographics have on the health care market. ◦Analyze the targeted audience of the clinic or office based on cultural demographics. ◦Analyze the effectiveness of the marketing approach for the clinic or office to various cultures. ◦Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics. •Differentiate what effect different generations have on the health care market. •Analyze the targeted audience of the clinic or office based on generational demographics. ◦Differentiate the effectiveness of the marketing approach for the clinic or office to various generations. ◦Differentiate the marketing techniques that could be used to improve the marketing within different generations. •Analyze the impact of media and social networking on consumer choices.

Figure 1.1 in the course text illustrates how various functional plans for a healthcare organization support the overall strategic plan.

Figure 1.1: Relationship of overall strategic plan to business unit plans. Adapted from Strategic Planning and Marketing in Healthcare Organizations by R. Stevens and L. S. Silver, 2015, section 1.2: “The Importance of Strategic Planning and Marketing – Strategic Planning Process Overview.” Copyright 2015 by Bridgepoint Education, Inc.

The healthcare delivery system is often described as a service-driven industry. Therefore, it is vitally important for healthcare organizations to define the services that they are providing; however, it is equally important to determine the demographics or customer base that requires the specific service.

The strategic planning process supports the healthcare organization by prioritizing objectives and detailing the actions needed to fulfil the goals of the business plan. Specific actions are unique and depend on the healthcare organization’s services, goals, and mission. Not all objectives outlined in the strategic plan require marketing plans (e.g., purchasing land, equipment, and buildings). Other objectives may require a marketing plan (e.g., providing physical therapy targeted toward a specific demographic).

To prepare for this discussion, read Chapters 1 and 2 of the course text. You may also want to review the recommended article by Yang (2010). Then read the scenario below and construct your initial post based on the directives that follow.

Scenario

The marketing director for Happy Valley long-term care center looks at the organization’s strategic plan to differentiate marketable objectives from non-marketable objectives. Objectives found in the healthcare organization’s strategic plan include the following:

• Purchasing medical equipment
• Purchasing more land
• Acquiring financial capital
• Acquiring physical resources
• Providing elder day care to Alzheimer’s patients
• Providing physical therapy
• Providing social activities such as bingo
• Promoting product awareness such as: marketing in a manor to improve the public’s perception of the HCO’s product or service
• Providing shuttle service to medical appointments
• Increasing sales
• Creating a brand
• Establishing the organization as a leader in the long-term care industry

Initial Post: Based on the Happy Valley scenario detailed above and the information presented in Chapters 1 and 2 of the course text, construct an initial post in which you

• Differentiate between the organization’s stated objectives as to whether they are marketable or non-marketable objectives.
• Select the marketable objectives (i.e., those you would recommend developing in a marketing plan), and explain why you consider those objectives marketable.
• Explain why the marketing plan objectives should be in line with the objectives in the healthcare organization’s strategic plan.