MHA 709 UMGC Healthcare Strategic Management Essay
MHA 709 UMGC Healthcare Strategic Management Essay
The Challenge
Your M3 reading assignments include an article on adaptive reuse (see “Adaptive Reuse in the Healthcare Industry: Repurposing Abandoned Buildings to Serve Medical Missions”), a practice which has vast implications for healthcare strategy. It also represents a very good opportunity for you to leave your “desks” and get out into the field to explore possibilities. Here’s the scenario:
Place yourself in the role of Strategy Officer for a soon-to-be-established optometry clinic based in the city of your choice. (An actual city must be selected as this assignment calls for formal market research.) This entity will be named Cambridge Optometry and it will offer the usual and customary array of services provided by optometry practices. (If you are unfamiliar with this modality of care and the types of services offered, conduct associated research to gain a proper understanding before completing the assignment.) The owner/optometrist of the forthcoming solo practice desires operational efficiency and also takes opportunities where possible to make environmentally-responsible decisions. Having learned of adaptive reuse, he enlists you to search the city seeking abandoned and available commercial buildings which might be able to be converted into an optometry clinic through adaptive reuse. Your mission is to identify three potential adaptive reuse candidates in your area, identifying their physical address, describing them in detail, and ranking their potential to be converted successfully. The candidates must be actual commercial properties which currently are for sale, so best to consult commercial real estate websites and conduct good old-fashioned, boots-on-the-ground investigations to identify prospects. Feel free to supply links in your text to real estate listings, if available, or other resources to identify your selected candidates. If no such properties exist in the immediate market, expand its boundaries until you find accommodations meeting desired specifications. MHA 709 UMGC Healthcare Strategic Management Essay
Note that in the real world, a project such as this would represent quite the undertaking, requiring possession of an extensive array of information (e.g., spatial needs, financial resources available, location preferences, etc.). Such rich detail (and the time needed to make use of it) isn’t available due to obvious course parameters, but you certainly have sufficient time to perform a cursory examination for purposes of identifying a few potential candidates. That’s exactly what you must do and, through this, you’ll have a better understanding of adaptive reuse.
The Submission Requirement
Your submission in its entirety (i.e., all inclusive) must be at least 1200 words.
Your paper must be well referenced, with at least three (3) of the references being from scholarly academic journals. (If you cannot ascertain whether a journal does or does not qualify as scholarly academic, contact the Noel Library and request assistance.) References may be prepared using the style guide of your choice (e.g., APA, MLA); just be sure to consistently use the selected style. As Moodle formatting is limited, style guide requirements apply only to the preparation and presentation of references. Treat this as a formal report, rather than an informal web post. Note that references consisting merely of web links are unacceptable and will result in a 30-point deduction. MHA 709 UMGC Healthcare Strategic Management Essay
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In presenting your work, identify the title, your name and student ID number, and submission date at the top of your submission and supply the following headings, exactly as they appear below, placing each in bold text:
- Introduction (In this section, supply a brief introduction, helping the reader grasp the intent of the forthcoming work.)
- Background
- City Profile (In this section, supply a brief overview of the city of focus, noting its name, population, demographic characteristics, and any other helpful background information.)
- Competitive Landscape (In this section, describe the state of competition in the marketplace by identifying key providers of vision services, painting a detailed picture of the given environment.)
- Adaptive Reuse Candidates
- Candidate 1 (In this section, supply a detailed profile of your first adaptive reuse candidate.)
- Candidate 2 (In this section, supply a detailed profile of your second adaptive reuse candidate.)
- Candidate 3 (In this section, supply a detailed profile of your third adaptive reuse candidate.)
- Conclusions (In this section, summarize your candidate rankings, noting your recommended choice, and draw your report to a conclusion.)
- References (In this section, supply a list of references conforming with the instructions listed elsewhere in this communication.)
Assessment Criteria
Your submission will be assessed based on the following:
- Compliance quality: The degree to which your submission complies with noted guidelines, including word count and reference specifications,
- Communication quality: The degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation, and
- Content quality: The quality of the content presented in your work.
For each module, you are required to supply a journal entry reflecting on the reading materials. The purpose of this entry isn’t to regurgitate content or ask questions, but instead it is to convey your personal thoughts on the content provided, interesting things you discovered, ideas regarding how you might put the information to use, etc.
You can view basic instructions for writing a schoolwork-related journal entry here: Journalism for School.
Type (or paste) your entry directly into the posting window, after which you will submit your work. Attachments of any kind are prohibited and will carry no points value. Your journal entry must be between 300-600 words. MHA 709 UMGC Healthcare Strategic Management Essay
