University of Phoenix Marketing Mix Strategy Feedback Discussion
University of Phoenix Marketing Mix Strategy Feedback Discussion
Description
can I please get help with responses I received from my team assignment?feedback
1.Your marketing strategy indicates that implementing a women’s health clinic that will cater to women’s need and their child. I think this is an excellent idea, and will help the organization stand out because, not only is it providing assistance with the primary needs of women but their child to. To also include, I believe implementing a program for children will also be beneficial to the women’s clinic as well, and will also help the organization stay unique. I believe the children’s program should include the needs of the children, mental health, bonding with mothers and different activities to include children in. This will also be beneficial for newly mothers to bond with their children along with providing all the assistance they will need when it comes to a newborn. University of Phoenix Marketing Mix Strategy Feedback Discussion
Feedback 2If I had to provide feedback if any, I would just place a focus on pediatrics and advertisement that revolves around family and community engagement. Use quotes and testimonies to provide support for the introduction of the women’s health department and the pediatric functioning that will be working together. we each individually create our marketing mix strategy by completing parts I-IV and post them here for our group to review.
As a team, review each team member’s strategy and utilize the discussion to ask questions, provide input, or make suggestions on their project.
Then each of us would write a summary of the feedback we received from our team as well as an explanation of why it did or did not help us refine our marketing mix strategy.
Part I Product Strategy
East Chestnut Regional Health is known for treating Level 1 Trauma up to critical illness for the past 10 years. They have different services that cater to the medical needs of different levels of people but over time, their market started to lessen due to some reasons like complaints from patients, low recruitment rate of physicians, and the rise of a competitor which is the Banford Medical Center (BMC). With the help of Team Bravo led by Mr. Brown, they develop some growth marketing strategies to revive and rebrand the East Chestnut Regional Health.
One of the strategies is to launch to the public the opening of new Oncology Center that caters to the needs of cancer patients, next is to launch an organization that will cater to the needs of women or the Women Health Clinic that will be focusing on the assistance of primary health needs of women and their child. They are also planning to actively recruit great physicians and professionals that can help boost the confidence of people to start trusting the institution again. Lastly, and most important part of the marketing plan is to settle the issues faced by the East Chestnut Regional Health that affect their names to the public. By doing this, they expect people to start believing and trusting again the service they provide. University of Phoenix Marketing Mix Strategy Feedback Discussion
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Part II Pricing Strategy:
A price war is very prominent in any kind of business. In the case of East Chestnut Regional Health, their services and prices are being compared to the services and prices of their close competitor which is the Banford Medical Center (BMC), given this here are some strategies they can do to provide a safe, effective yet high income on their services.
Merge services or do a package of the services which has the same category and give it on a lower price than the services being done one by one or separately. For example, in relaunching the needs of women, the center can create a package for the medical needs of both women and their children and offer it at a lower price than their competitors.
East Chestnut Regional Health can also offer promo services every month for cancer patients’ treatment-related services. This will not only make way to launch and make people aware of the new oncology services but also help cancer patients and cater and earn more from this service.
They can also give discounts for scheduled patients or those patients that monthly went for treatment this can attract more customers because we all know that patients are usually needing a more affordable and reliable medical assistance.
Part III Placement Strategy:
For the first marketing strategy of opening a new oncology center, they will develop a marketing campaign to make people living nearby or the other who are living far from the vicinity will be aware that East Chestnut Regional Health is now open and able to treat and accept cancer patients with the new and improved technologies and physicians.
For the development of the Women Health Clinic, they will set and look on the needs of women especially concerning the age bracket. They will have a different team who will treat young women, middle age and old-age women because age can be a great factor for different treatment and strategies and there are times that younger patients are more open to sharing their needs with the younger physicians same with the old age women, in this strategy the center can create a future study and marketing strategy to needs and concerns of women considering the age. University of Phoenix Marketing Mix Strategy Feedback Discussion
In hiring new physicians, they must get someone who is young or middle age but with prestigious qualifications that can serve the center longer than the old ones. The old physicians can be moved as consultants and hire young physicians who can do jobs faster but still will not sacrifice the quality of service they promised to the customers or the patients.
Part IV Promotion Strategy:
East Chestnut Regional Health must convince not only their existing patients to avail their new services but also to encourage other people outside, especially those patients who transfer to their competitors that they are now an improved center unlike before. To do this, first, they need to feed their website or social media sites announcements regarding the launch of the new oncology center and state all the services include, including promo and special offers for the first 100 customers or patients to avail of the services offer by the new center.
Cancer patients usually have a support group to help them cope not only with physical but also get emotional support from people who also suffer from the same illness as them. The center can include or give discounts for patients who can refer other patients to avail of their services, this will help spread the news and can encourage cancer patients to avail the services for not only they can save but also be treated and they can also help the person they refer.
East Chestnut Regional Health can also post good reviews from patients and the number of patients who are satisfied with the services they avail from the center this can encourage other patients to try or test the new facilities they are offering.
References :
Thatcher, Margaret. (2021). The East Chestnut Regional Health Summary. A+Grade Valley. (np). Retrieved from : https://www.gradevalley.com/the-east-chestnut-regional-health-system-summary
Course Hero. (2022). Case Study After Analyzing The Case Study of the East Chestnut Regional Health. Course hero. (2-5).
Retrieved from: https://www.coursehero.com/file/p7i320v/Case-Study-After-analyzing-the-Case-Study-of-the-East-Chestnut-Regional-Health/ University of Phoenix Marketing Mix Strategy Feedback Discussion
