1. Review the sample marketing plan provided in the link. While more of a template or guide than a complete marketing plan, it does outline each of the parts of a marketing plan and provide fairly detailed suggestions and example formatting and images.
   • Developing a Telehealth Marketing Plan: A Step by Step Guide [PDF].
   • Analyze the marketing plan sample (using SWOT or another analysis tool). Identify at least two strengths and two weaknesses of each plan. Submit a Word document with the following:
   • A brief (one paragraph or less) summary of the plan.  HSA 505 Strayer University Analyzing a Marketing Plan Learning Activity
   • Bulleted lists of two strengths and two weaknesses of the plan.
   • One to two paragraphs on whether there are parts of these plans you will incorporate into your own

J&K AUTO REPAIR 1
1. Marketing plan summary
J&K Auto Repair (J&K) will build a customer base made up of local community members
and drivers on the nearby highway. It will establish a reputation of a trustworthy business
with an experienced staff and competitive prices. J&K will gain an advantage over its
competitors by being one of the only local shops to offer both auto repair services and
auto parts for sale.

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2. Market research
The Bureau of Economic Analysis and Bureau of Labor Statistics show that many
members of the local community work for the nearby university. These jobs pay well,
and many university employees earn well above the area’s cost of living. There is a strong
market for non-student residents.
Half of the university students have a car on campus. The university is roughly a two-hour
drive from the nearest major city, which means many students drive long distances for
internships and to visit family.
3. Target market
J&K estimates that 80% of its customers will come from
the local community, including the university, while the
remaining 20% will come from drivers on the nearby
highway.
3.1 Local community
The local community members represent the largest
share of J&K’s customer base, and are the best
opportunity for repeat customers.
3.2 University students and staff
J&K is located near a university. Creating awareness
about the business on campus will turn students and
university staff into customers.
This example marketing plan is provided by the Small Business Administration.
Get help starting and running your small business at SBA.gov. HSA 505 Strayer University Analyzing a Marketing Plan Learning Activity
J&K Auto Repair
Marketing Plan
J&K AUTO REPAIR 2
3.3 Highway drivers
Drivers on the nearby highway represent hundreds of potential new customers each day.
They are a smaller, but important, portion of J&K’s customer base.
4. Competitive analysis
In addition to J&K, there are four auto repair shops within a 15-mile radius. But only J&K
and one other shop offer both auto repair services and auto parts. In its marketing tactics,
J&K will emphasize that it’s a shop where customers can have their cars repaired and buy
parts.
The majority of J&K’s inventory includes:
• Tires
• Batteries
• Brake parts
• Chemicals (oil, antifreeze, more)
• Wiper blades
• Filters, belts, and hoses
• Accessories (floor mats, seat covers, more)
5. Market strategy
J&K will build out its social media presence. It’s a free and effective way to create
awareness about the business and directly engage its customer base. It will purchase
advertising space in the print and online editions of both the local newspaper and the
university newspaper. J&K will also purchase ad space on a local TV news station’s
website.
To attract customers from the nearby highway, J&K will purchase a billboard ad that will
include directions from the highway to the shop. The business also will build relationships
with local tow truck companies with the goal of getting those companies to refer their
customers, many of whom are highway drivers in need of a tow, to J&K.
6. Budget
J&K has budgeted $1,000 for marketing. These funds have already been accounted for in
the business plan. J&K has broken down the cost by each marketing tactic.
Billboard: $500
• Local news TV station digital ads: $200
• Local newspaper digital/print ads: $200
• University newspaper digital/print ads: $100
J&K AUTO REPAIR 3
Total billboard costs
7. Return on investment
J&K will revisit its marketing plan in four months to look at which tactics worked and
which didn’t. At that time, it will decide whether to cut the unsuccessful tactics and direct
those funds elsewhere, or give them more time to work. HSA 505 Strayer University Analyzing a Marketing Plan Learning Activity

Short Essays: please provide a minimum of a half page single spaced for each short essay.  Do not exceed one page. Use your text and research from the internet.  Source your information.

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1. How does the CDC define “social determinants of health?” Explain the force fields in Blum’s model.
2. What percentage of premature deaths can be attributed to inadequate access to medical care
3. What can be done to address this issue?
4. Describe the “Force Field and Well-Being Paradigms of Health” according to Blum. How do we measure “poor health”?  What are the indicators of “poor health”?  Find information on the CDC and the World Health Organization websites.  HAP 445 GMU The Social Determinants of Health & Social Structures Discussion
5. Describe two data collection methods that are qualitative in nature.  Include the strengths and weaknesses of both methods.
6. What is a validity threat to experimental research?  Conduct research and find an example.  Summarize the example.

Long Essay: do not exceed two pages single spaced. Use your text (Chapter 15 and references therein) and research from the internet.  Source your information.  (60 points)

1. You are an intern at the CDC.  You have been asked to conceptualize an independent health services research study focused on HIV/AIDS-Related Illness among Hispanic Women living in California.  Your supervisor has given you free reign to conceptualize the study.
2. Conduct a literature review.  List five sources in APA style format.
3. Chose and describe an aim or purpose for your study and the research question/hypothesis.Propose a study methodology, including population and sampling, sample size determination, measurement, data sources and data collection methods and analysis.  Explain your choices. HAP 445 GMU The Social Determinants of Health & Social Structures Discussion

Criterion 1: Properly Assess Medical Terminology, Taxonomies, and Nomenclature

Terminology shared includes all aspects of the following used in healthcare settings:
? taxonomies
? clinical vocabularies
? terminologies
? nomenclatures

Criterion 2: Identify Common Medical Terminology

Presentation correctly presents six or more slides common medical terminology utilized by:
? Clinicians (3+ slides)
? Healthcare Administrators (3+ slides)

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Criterion 3: Applies Medical Terminology in Healthcare Setting

Specific examples are shared to exhibit use of medical terminology in multiple workplace scenarios
? Includes extensive speaker notes of two or more paragraphs per slide. HS 410 Broward Medical Terminologies Taxonomies & Nomenclatures PPT

Criterion 4: Continuum of Care

Presentation includes specific examples of how management and clinical departments interact for a patient from the continuum of care for at least two levels

Criterion 5: Sources

Supports all opinions and ideas with relevant and credible sources of information.
? A minimum of three (3) peer-reviewed sources are utilized.

Criterion 6: Length Requirements, Writing, Grammar, and APA

Few or no errors in writing, mechanics, APA style, and citation
? Cites sources using APA style.
? Includes in-text citations.
? Makes authorship clear when using quotation marks.

HS410_2103C_-1: Analyze taxonomies, clinical vocabularies, terminologies and nomenclature used in health care settings. HS 410 Broward Medical Terminologies Taxonomies & Nomenclatures PPT

Write a 4-5 page paper describing use of a specific screening tool. (mental health screening tool)

Discuss what diagnosis you are using the tool for, how to score the tool and support use of the tool with evidence and rationale. Next develop a treatment plan for the patient based on your findings in the diagnostic test and interpretation.

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Sections should include:

Introduction to diagnostic tool

Discussion of Tool: why it is used, how, and for what diagnosis

• Discussion of Interpretation of Scoring for the Tool
• Treatment Plan for patients with positive results from the tool, include, non-pharmacological and pharmacological approaches, patient education, additional testing required, and follow-up as needed. Kent State University Mental Health Screening Tool Paper

Value-based purchasing and pay-for-performance may continue to affect health policy, future reimbursement, and care-delivery trends in the United States. Outpatient services and post-acute services have recently come under the scrutiny of the Centers for Medicare and Medicaid Services (CMS) to ensure quality of care to ultimately control costs.

Skilled Nursing Facility (SNF) Value-Based Purchasing went into effect on October 1, 2018, for the fiscal year 2019. Nursing homes that offer short-term rehabilitation and get reimbursed by Medicare Part A fall into this category. Specifically, SNFs will have a reduction in Medicare reimbursement based on rehospitalization rates. CMS will look back 2 years and will compare the rehospitalization rate from 2016 to 2018 for year one. Low-performing SNFs can potentially lose 2% on their Medicare fee-for-service (FFS) reimbursement.

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Sunnyside Nursing Home, from Week 4, continues to have a 35% readmission rate, so the leadership is anticipating they will be affected by the Medicare discount. Medicare may also consider a reduction in hospice reimbursement as well, potentially 1.8%. Based on these expected changes and current data, you will make a recommendation regarding the future census planning at Sunnyside. Walden University Healthcare Policy and Financing in the US Discussion

To Prepare:

Review the Sunnyside Nursing Home Revenue Plan.

Familiarize yourself with the information found on the Overview of Terms tab.

Review the Sunnyside Nursing Home CMS Discount Revenue media piece in the resources to assist you in calculating the few missing cells in the Revenue Plan.

• Study the completed Revenue Plan tab to see the impact of the Medicare changes.

The AHCA NJ tab lists the projections for long-term care for New Jersey, where Sunnyside is located. Review the information, especially in the 85+-year-old column to see the impact, if any, on nursing home demand in New Jersey. Walden University Healthcare Policy and Financing in the US Discussion

The American Health Care Association (AHCA) website has several resources to guide healthcare planning in the United States: https://www.ahcancal.org/research_data/Pages/LTC-P… Download and analyze the Long-Term Care (LTC) Patient Projections report for your state. Look for your state to view the impact of the aging population. Pay specific attention to the 85+ trend.

• Complete the remaining calculations in the Sunnyside Nursing Home Revenue Plan.

Based on the information in the report from AHCA and the spreadsheet, what recommendation would you make regarding the future census planning at Sunnyside?

• By Day 4

Post a comprehensive response to the following:

What are some of the future issues and concerns related to healthcare financing in the United States?

• How might healthcare policy inform financing of healthcare, and what might that mean for the quality of health?

How will value-based purchasing affect healthcare providers? Review the information in the Sunnyside Case Study to guide this response. How can a healthcare provider ensure viability in the new value-based paradigm?

• Would you consider new technologies for Sunnyside to employ to reduce readmissions?  Walden University Healthcare Policy and Financing in the US Discussion