Social Marketing Management and Organizational Behavior

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Part 1
Transparent and accountable governance and strong leadership are the cornerstones of successful public health operations and delivery of public health services.Respond to the following questions in relation to governance and leadership:
1. What are the differences between governance and leadership?
2. What systems or processes should public health agencies utilize to ensure communication and accountability between their governing board and leaders?

Justify your answers.According to Kotter (2001), ” . . . leadership and management are two distinctive and complementary systems of action. Social Marketing Management and Organizational Behavior

Each has its own function and characteristic activities. Both are necessary for success in an increasingly complex and volatile business environment.”Respond to the following questions in relation to management and leadership:
1. What are the differences between leadership and management?

2. Why do you think Kotter described leadership and management as complementary systems of action?

In recent years, the optimal management structure has shifted from a narrow span of control to a broad or wide span of control. Earlier, three to seven individuals were reporting to the same manager (narrow span), whereas today, it is common to have twenty or more staff members reporting to the same person (broad span), as stated in the course textbook.Based on the readings for this week, the South University Online Library, and the Internet, respond to the following discussion points:
Identify at least one pro and one con for each span of control described above.
State, with reasons, which of the two structures you would recommend.

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Part 2
Several decades ago, Kotler and Zaltman (1971) first used the term “social marketing” to describe the application of marketing theory to solve social- and health-related issues. Since then, social marketing has grown in popularity and usage within the public health community, including within national agencies such as the Centers for Disease Control and Prevention (CDC) and state and local health departments.
Some of the factors responsible for the success of national social marketing campaigns are the efficient use of financial resources to develop marketing strategies, consistent messages across geographic boundaries, and uniform evaluation measures.

Respond to the following discussion points in relation to social marketing campaigns:
What challenges might you expect when adapting a national social marketing campaign in your local community?
Recommend ways in which your local health department may address these challenges.

References:Kotler, P., & Zaltman, G. (1971). Social marketing: An approach to planned social
           change. Journal of Marketing, 35(3), 3–12.Kotter, J. P. (2001). What leaders really do. Harvard Business Review, 79(11),
           85–96. Social Marketing Management and Organizational Behavior

IDENTIFYING AND PRIORITIZING HEALTH PROBLEMS

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Community health assessments are used by health planners to identify, and prioritize health problems within a given community. To prioritize health programs and their development, a needs assessment is used.

There are four types of needs that should be considered in a needs assessment. Although there is no single way to conduct a needs assessment, the basic steps to conducting a needs assessment can be identified.

Using the South University Online Library or the Internet, research about needs assessments and the types of health needs in your community. Based on your research, create a 2- to 3-page Microsoft Word document that: IDENTIFYING AND PRIORITIZING HEALTH PROBLEMS

  • Describes the four types of needs and compares them. Explains the interaction of the four types and the role of each type of need in the community assessment process.
  • Selects one of the four needs and provides an example of how this need can be applied to a health issue in your community. Describes the potential pitfalls of focusing a needs assessment on a single need. Provides examples to support your assertions.
  • Identifies and describes the basic steps of conducting a needs assessment and also explains the importance of each.
  • Describes any additional steps that should be considered in the assessment process.

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Support your responses with examples.

Cite any sources in APA format.

Submission Details

Name your document SU_PHE4055_W2_A2_LastName_FirstInitial.doc.

Submit your document to the W2 Assignment 2 Dropbox by Tuesday, August 8, 2017.

Assignment 2 Grading Criteria Maximum Points
Described the four types of needs and compares them. Explained the interaction of the four types and the role of each type of need in the community assessment process. 15
Selected one of the four needs and provides an example of how this need can be applied to a health issue in the community. Described the potential pitfalls of focusing a needs assessment on a single need. Provided examples to support assertions. 10
Identified and described the basic steps of conducting a needs assessment and also explained the importance of each. 10
Des

IDENTIFYING AND PRIORITIZING HEALTH PROBLEMS

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Community health assessments are used by health planners to identify, and prioritize health problems within a given community. To prioritize health programs and their development, a needs assessment is used.

There are four types of needs that should be considered in a needs assessment. Although there is no single way to conduct a needs assessment, the basic steps to conducting a needs assessment can be identified.

Using the South University Online Library or the Internet, research about needs assessments and the types of health needs in your community. Based on your research, create a 2- to 3-page Microsoft Word document that:

  • Describes the four types of needs and compares them. Explains the interaction of the four types and the role of each type of need in the community assessment process.
  • Selects one of the four needs and provides an example of how this need can be applied to a health issue in your community. Describes the potential pitfalls of focusing a needs assessment on a single need. Provides examples to support your assertions.
  • Identifies and describes the basic steps of conducting a needs assessment and also explains the importance of each.
  • Describes any additional steps that should be considered in the assessment process. IDENTIFYING AND PRIORITIZING HEALTH PROBLEMS

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Support your responses with examples.

Cite any sources in APA format.

Submission Details

Name your document SU_PHE4055_W2_A2_LastName_FirstInitial.doc.

Submit your document to the W2 Assignment 2 Dropbox by Tuesday, August 8, 2017.

Assignment 2 Grading Criteria Maximum Points
Described the four types of needs and compares them. Explained the interaction of the four types and the role of each type of need in the community assessment process. 15
Selected one of the four needs and provides an example of how this need can be applied to a health issue in the community. Described the potential pitfalls of focusing a needs assessment on a single need. Provided examples to support assertions. 10
Identified and described the basic steps of conducting a needs assessment and also explained the importance of each. 10
Des IDENTIFYING AND PRIORITIZING HEALTH PROBLEMS

ENVIRONMENTAL HEALTH ISSUES

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You have learned about the various environmental issues, including physical, chemical and biological agents that impact our health.

Based on your understanding of the environmental issues, create a 5- to 6-page Microsoft Word document that includes the answers to the following questions:

  • Examine the regulatory agencies related to your chosen environmental agent? What is the role of these agencies?
  • Discuss the environmental standards related to your chosen agent? How will these standards decrease the hazards in your local community?
  • Analyze the factors (such as physical, cognitive, behavioral, financial, and emotional) that can influence your chosen environmental issue. Describe the impact of your chosen environmental issue on a diverse population. Support using examples.
  • Evaluate the ways in which the environmental issue will impact the involved staff. Also, discuss how different staff will be involved to deal with the issue. ENVIRONMENTAL HEALTH ISSUES

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Support your responses with reasoning and examples.

Pesticides have a broad application, including their use in occupational and nonoccupational settings. Many pesticides have been linked to adverse health effects, and as a result, have been banned from use.

Using your course textbook, the South University Online Library, and the Internet, research on episodes of exposure to pesticides that caused adverse health outcomes in humans. Choose one episode and respond to the following questions:

  • What are the health effects that the pesticide exposure caused in humans?
  • What are the steps that could have been taken to prevent the adverse health outcomes from occurring?
  • What are the changes required in the existing law that could discourage the reoccurrence of such exposures?
  • Apart from law enforcement, what are the other ways to prevent future occurrences of such episodes?
  • Explain the association between exposure to pesticides and health effects ENVIRONMENTAL HEALTH ISSUES
  • please cite sources

Developing an Instructional Unit

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This project will help you focus on the important concepts presented throughout the course.

For this project, you will be expected to develop three lesson plans as part of an instructional unit on a subject of your choice focusing on one disease. The project will contain one lesson plan focused on education of a patient, one on family education, and one on staff development. Developing an Instructional Unit

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The plans should demonstrate a logical approach to teaching, communicate what is to be taught and how, and outline how objectives are to be evaluated. At a minimum, each final lesson must contain the following components:

Introduction:

  • Provide the title of the lesson.
  • Identify and describe the learners.
  • Include Learner Assessment: educational level, developmental level, readiness to learn, etc.
  • Describe the educational setting: (staff development, patient education, family education, etc.).

Purpose and rationale for the lesson(s):

  • Provide a rationale for selecting this lesson.
  • Describe the philosophical or theoretical basis for teaching approaches used in the lesson.

Statement of goals and objectives:

  • Write several broad instructional goals for the educational experience.
  • Write several behavioral objectives based on Bloom’s taxonomy.

Instructional methods and evaluation of learning—For each objective:

  • Describe the lesson content.
  • Provide a sequence for teaching activities.
  • Describe instructional strategies.
  • Indicate time allotted for each activity.
  • Describe the instructional resources (materials, tools, etc.) to be used.
  • Describe how the learning will be evaluated Developing an Instructional Unit

Proposed Core Team of Change Champion

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In Week 4, you examined the benefits of stakeholder involvement and the negative consequences that may arise if this is not sufficiently addressed during strategic planning.

This week you have been considering how to leverage the influence of change champions and facilitate team building to promote the successful implementation of a proposed change.

How would you create a core team of change champions for the change you are proposing through your Course Project?

To prepare:

Reflect on the results of your SWOT analysis (submitted in Week 7) and other elements of your strategic plan.

Think about how effective stakeholder involvement would promote the successful adoption and implementation of your proposed change.

Consider the following:

What strategies would help you to develop a core team to generate buy-in for this change?

Which stakeholders should be included in the process as change champions? How and when should they become involved?

Begin to write a 1- to 2-page description of your core team of change champions.

Section 6: Evaluation Plan

Creating an evaluation plan is a critical part of developing a strategic plan. How would evaluation allow you to determine the cost benefits and effectiveness of your proposed change?

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To prepare:

Reflect on the elements of your Course Project that you have developed thus far. Review the information on evaluation presented in the Learning Resources, and reflect on any insights you have gained from this week’s Discussion. (Week 11 Discussion)

How would you evaluate the implementation of your strategic plan? Develop an evaluation plan that includes a timeline for evaluation. Be sure to incorporate refreezing.

To complete:

Write a 1- to 3-page explanation of your evaluation plan. Include the timeline for evaluation, and explain how you will incorporate refreezing.

Note: This will be submitted as part of your Course Project this week.

Section 7: Executive Summary

As your development of a strategic plan comes to a conclusion, it is time to develop foundational pieces for your Course Project, including an executive summary.

An executive summary provides an overview of your proposed change and allows your target audience to become acquainted with the essential elements of the strategic plan. Your executive summary should be informative and persuasive, delineating the business case for your proposed change Proposed Core Team of Change Champion

To prepare:

Review the information in the Learning Resources related to developing an executive summary.

Craft an executive summary that appeals to your target audience and presents key information related to your strategic plan. Be sure to describe the unmet need you are addressing and convey the urgency or significance of this problem. Clearly state your proposed change and substantiate your recommendation.

To complete:

Write an executive summary for your strategic plan.

Note: This will be submitted as part of your Course Project this week.

Section 8: References

The inclusion of a reference list not only allows you to credit others’ work appropriately but also provides the information readers would need to read resources of interest to them and learn more about the underpinnings of your strategic plan.

To prepare:

Develop and/or refine the list of the resources cited in your strategic plan.

To complete:

Create your reference list to accompany your strategic plan.

Comprehensive Course Project: Developing a Strategic Plan

Over the past several weeks of this course, you have been developing elements of a strategic plan. As you prepare to submit your Course Project, reflect on what you have learned throughout this process. Also think about how you would like to convey the results of your analysis and planning to your target audience.

Your Course Project must include information related to each section of the Course Project assigned in Weeks 6–11; however, you have some flexibility in terms of how you present it. You may wish to compare strategic plans from various groups and organizations and then develop a format that best suits your plan Proposed Core Team of Change Champion. 

Note: Your comprehensive Course Project serves as your Portfolio Assignment for this course.

To complete:

Create a strategic plan that includes essential information related to the following:

Section 1: Summary of the Issue

Section 2: SWOT Analysis

Section 3: Balanced Scorecard

Section 4: Budgeting and Timeline Tools

Section 5: Proposed Core Team of Change Champions

Section 6: Evaluation Plan

Section 7: Executive Summary

Section 8: References

SECTION 1 – 2 – 3 – 4 are attached. 

PLEASE COMPLETE OTHER SECTIONS and need one comprehensive project submitted including each section. Proposed Core Team of Change Champion

PATIENT CARE DELIVERY MODELS

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As the country focuses on the restructuring of the U.S. health care delivery system, nurses will continue to play an important role. It is expected that more and more nursing jobs will become available out in the community, and fewer will be available in acute care hospitals.

  1. Write an informal presentation (500-700 words) to educate nurses about how the practice of nursing is expected to grow and change. Include the concepts of continuity or continuum of care, accountable care organizations (ACO), medical homes, and nurse-managed health clinics.
  2. Share your presentation with nurse colleagues on your unit or department and ask them to offer their impressions of the anticipated changes to health care delivery and the new role of nurses in hospital settings, communities, clinics, and medical homes.

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  3. In 800-1,000 words summarize the feedback shared by three nurse colleagues and discuss whether their impressions are consistent with what you have researched about health reform.
  4. A minimum of three scholarly references are required for this assignment.

While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. PATIENT CARE DELIVERY MODELS

INDIVIDUAL CLIENT HEALTH HISTORY AND EXAMINATION

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In this assignment, you will be completing a health assessment on an older adult. To complete this assignment, do the following:

  1. Perform a health history on an older adult. Students who do not work in an acute setting may “practice” these skills with a patient, community member, neighbor, friend, colleague, or loved one. (If an older individual is not available, you may choose a younger individual).
  2. Complete a physical examination of the client using the “Health History and Examination” assignment resource. Use the “Functional Health Pattern Assessment” resource as a guideline to assist you in completing the template. INDIVIDUAL CLIENT HEALTH HISTORY AND EXAMINATION

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  3. Document findings of complete physical examination in Situation-Background-Assessment-Recommendation (SBAR) format. Refer to the sample SBAR Template located on the National Nurse Leadership Council website at https://www.ihs.gov/nnlc/includes/themes/newihstheme/display_objects/documents/resources/SBARTEMPLATE.pdf as a guide.
  4. Document the findings of the physical examination in the assessment worksheet.
  5. Using the “Health History and Examination” assignment resource, provide the physical examination findings summary with planned interventions for the client. Include any community services in the interventions.

APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. INDIVIDUAL CLIENT HEALTH HISTORY AND EXAMINATION

APPROACH TO CARE OF CANCER

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Write a paper (1,250-1,750 words) describing the approach to care of cancer. In addition, include the following in your paper: APPROACH TO CARE OF CANCER

  1. Describe the diagnosis and staging of cancer.
  2. Describe at least three complications of cancer, the side effects of treatment, and methods to lessen physical and psychological effects.
  3. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the
rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

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RUBRICS

1
Unsatisfactory 0-72%
0.00%		 2
Less Than Satisfactory 72-75%
75.00%		 3
Satisfactory 76-79%
79.00%		 4
Good 80-89%
89.00%		 5
Excellent 90-100%
100.00%
80.0 %Content  
30.0 % Explanation of the Diagnosis and Staging of Cancers is Provided. An explanation of the diagnosis and staging of cancers is not provided. An explanation of the diagnosis and staging of cancers is provided but is missing relevant information. An explanation of the diagnosis and staging of cancers is provided that meets the assignment criteria. An explanation of the diagnosis and staging of cancers is provided that is offered in a detailed manner. An explanation of the diagnosis and staging of cancers is provided that is offered in a detailed manner, while demonstrating higher level or critical thinking.
20.0 % At Least Three Complications of Cancer are Identified With Comprehensive Discussion of Available Treatments. Less than three complications of cancer are identified. At least three complications of cancer are identified but lacking a comprehensive discussion of available treatments. At least three complications of cancer are identified with a comprehensive discussion of available treatments. More than three complications of cancer are identified with a comprehensive discussion of available treatments. More than three complications of cancer are identified with a comprehensive discussion of available treatments, while demonstrating higher level or critical thinking.
30.0 % Provides Recommendations to Address Physiological and Psychological Side Effects of Care. Recommendations to address physiological and psychological side effects of care are lacking. Recommendations to address physiological and psychological side effects of care are missing relevant information. Recommendations to address physiological and psychological side effects of care meet the assignment criteria. Recommendations to address physiological and psychological side effects of care are offered in a detailed manner. Recommendations to address physiological and psychological side effects of care are offered in a detailed manner, while demonstrating higher level or critical thinking.
15.0 %Organization and Effectiveness  
5.0 % Thesis Development and Purpose Paper lacks any discernible overall purpose or organizing claim. Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear. Thesis and/or main claim are apparent and appropriate to purpose. Thesis and/or main claim are clear and forecast the development of the paper. It is descriptive and reflective of the arguments and appropriate to the purpose. Thesis and/or main claim are comprehensive; contained within the thesis is the essence of the paper. Thesis statement makes the purpose of the paper clear.
5.0 % Paragraph Development and Transitions Paragraphs and transitions consistently lack unity and coherence. No apparent connections between paragraphs are established. Transitions are inappropriate to purpose and scope. Organization is disjointed. Some paragraphs and transitions may lack logical progression of ideas, unity, coherence, and/or cohesiveness. Some degree of organization is evident. Paragraphs are generally competent, but ideas may show some inconsistency in organization and/or in their relationships to each other. A logical progression of ideas between paragraphs is apparent. Paragraphs exhibit a unity, coherence, and cohesiveness. Topic sentences and concluding remarks are appropriate to purpose. There is a sophisticated construction of paragraphs and transitions. Ideas progress and relate to each other. Paragraph and transition construction guide the reader. Paragraph structure is seamless.
5.0 % Mechanics of Writing (includes spelling, punctuation, grammar, language use) Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register), sentence structure, and/or word choice are present. Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct sentence structure and audience-appropriate language are used. Prose is largely free of mechanical errors, although a few may be present. A variety of sentence structures and effective figures of speech are used. Writer is clearly in command of standard, written, academic English.
5.0 %Format  
2.0 % Paper Format (1- inch margins; 12-point-font; double-spaced; Times New Roman, Arial, or Courier) Template is not used appropriately or documentation format is rarely followed correctly. Template is used, but some elements are missing or mistaken; lack of control with formatting is apparent. Template is used, and formatting is correct, although some minor errors may be present. Template is fully used; There are virtually no errors in formatting style. All format elements are correct.
3.0 % Research Citations (In-text citations for paraphrasing and direct quotes, and reference page listing and formatting, as appropriate to assignment) No reference page is included. No citations are used. Reference page is present. Citations are inconsistently used. Reference page is included and lists sources used in the paper. Sources are appropriately documented, although some errors may be present. Reference page is present and fully inclusive of all cited sources. Documentation is appropriate and GCU style is usually correct. In-text citations and a reference page are complete. The documentation of cited sourc

BELIEFS OF A HEALTH CARE WORKER

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What happens when a patient’s wishes contradict the beliefs of a health care worker’s?

To prepare for this Discussion, consider this week’s Learning Resources regarding conscientious objection and patient rights.

By Day 4

Post a comprehensive response to the following:

  • Do health care workers have the right to conscientiously object to providing care if it varies from their own personal moral and ethical belief system? Please explain by providing an example.
  • How would you apply the four ethical principles to your example?
  • How might your answer differ based on your chosen profession in health care? BELIEFS OF A HEALTH CARE WORKER

Read a selection of your colleagues’ postings.

________________________________________________________

RESOURCES

Judson, K., & Harrison, C. (2016). Law and ethics for the health professions. (7th ed.). New York: McGraw-Hill.

  • Chapter 3, “Working in Health Care”

This chapter looks at some of the practical ethical and legal issues encountered in the health care work environment.

Medical Law, Ethics, and Bioethics for the Health Professions

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  • Chapter 7, “Public Duties”

Health care professionals have ethical and legal responsibilities to their patients and their institutions. They also have public duties that require them to report certain situations to medical or legal authorities. This chapter examines these public duties in practice.

  • Chapter 12, “A Cultural Perspective for Health Professionals”

This chapter considers the growing role that cultural competency plays in health care.

Cantor, J. (2009). Conscientious Objection Gone Awry — Restoring Selfless Professionalism in Medicine. The New England Journal of Medicine. 360(15), p. 1484.

Note: Retrieved from the Walden Library databases.

Cantor, J. & Baum, K. (2004) The Limits of Conscientious Objection – May Pharmacists Refuse to Fill Prescriptions for Emergency Contraception? The New England Journal of Medicine. 351(19), 2008-2012.

Note: Retrieved from the Walden Library databases.

Required Media

Laureate Education (Producer). (2010). Ethical and legal issues in healthcare: Ethics in practice: Inside an ethics committee [Video file]. Retrieved from https://class.waldenu.edu BELIEFS OF A HEALTH CARE WORKER