Overview: For this first milestone, due in Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis for your final healthcare marketing and communication plan. You will describe the organization’s current services; explain how the organization’s mission, vision, and goals serve its stakeholders; and identify its current target market. Prompt: First, review NYC Health+Hospitals | Bellevue: Our Services and NYC Health+Hospitals | Bellevue: Community Health Needs Assessment. Then, in 2 to 3 pages, address the following critical elements: Introduction to the healthcare organization

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I. Introduction: Briefly describe the current state of the healthcare organization and selected service. A. What are the mission, vision, and strategic goals of the healthcare organization? B. What is the current state of the service? Use the guidelines of marketing in your response. C. Who are the stakeholders of the service? Use the healthcare marketing guidelines in your response. D. How do the current state of services align with the mission statement, vision statement, and goals of the organization? E. What current target market does this service focus on? Include geographies, demographics, psychographics, and behaviors. Introduction to the healthcare organization

Refer to the resources from Modules One through Three to support your responses. Be sure to incorporate instructor feedback on this milestone submission into your final project.

Rubric Guidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Introduction: Mission, Vision, and

Goals

Describes the mission, vision, and strategic goals of the organization

Describes the mission, vision, and strategic goals of the organization in a way that is incomplete or unclear

Does not describe the mission, vision, or strategic goals of the organization

18

Introduction: State of the Service

Describes the current state of the service using the marketing framework

Describes the current state of the service using the marketing framework, but response is unclear or incomplete, or framework is applied inaccurately

Does not describe the current state of the service using the marketing framework

18

Describes the stakeholders of the organization using the healthcare marketing framework

Describes the stakeholders of the organization using the healthcare marketing framework in a manner that is unclear, incomplete, or inaccurate

Does not describe the stakeholders of the organization using the healthcare marketing framework Introduction to the healthcare organization

18

Introduction: Service Aligns With

Organization

Evaluates how the current state of services align with the mission statement, vision statement, and goals of the organization

Evaluates how the current state of services align with the mission statement, vision statement, and goals of the organization, but response is unclear or incomplete

Does not evaluate how the current state of services align with the mission statement, vision statement, and goals of the organization

18

Introduction: Target Market

Describes the current target market this service focuses on, including geographies, demographics, psychographics, and behaviors

Describes the current target market this service focuses on, but explanation is incomplete or unclear

Does not describe the current target market this service focuses on

18

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Introduction to the healthcare organization

10

Total 100%