Marketing Mix Prompt Discussion Post

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Marketing Mix Prompt Discussion Post

Prompt 1Topic: Marketing Mix Thread: Assume that a multi-specialty medical group has decided to segment the

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market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. Discuss how this medical group might tailor its marketing mix to appeal to this segment. …………………………………………………………………………………………… Prompt 2Topic: Customer Satisfaction Thread: An orthopedic group in Virginia has decided to conduct a survey of referral physicians. The results, which are posted on the website, indicate the level of satisfaction. The group has also posted comments that some of the physicians wrote on the surveys. What is this group doing in terms of attempts to recognize the customer contact process? Explain the integration of the strategy into a total marketing program for the orthopedic group. ……………………………………………………………………………………………… Prompt 3Topic: Premiums Thread: A Managed Care Organization marketing manager reduced the MCO’s premium by 10 percent and saw a 20 percent increase in the number of subscribers. He then thought that if the premium was reduced by another 20 percent, he would see a 40 percent increase. What is your analysis of this reasoning? …………………………………………………………………………………………… Prompt 4Topic: Promotion and Advertising Thread: At a local hospital, a decision was made recently to downsize the nursing staff. The local television station sent a reporter and camera crew to interview the administrator regarding the impact of this action on patient care. After 20 minutes of filming the interview, the reporter left. That evening, a 15second segment of the interview was shown that left an unfavorable impression regarding the impact on quality. The administrator wondered what went wrong. Explain how more control could have been used to send out the message about the downsizing. …………………………………………………………………………………………… Prompt 5Topic: Presentation Review Thread: Post your completed presentation with its title in this forum by Wednesday. You do not need to write a thread for this Discussion Board Forum; simply post your presentation for others to view. You can post the link or upload it to the using the options in the tool bar.
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