Marketing Mix: Promotion and Sales, Plan Evaluation, and Control

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Marketing Mix: Promotion and Sales, Plan Evaluation, and Control

Common Assessment

Research Project: Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following:

  • Explain the target market and the objective of the marketing campaign.
  • Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
  • Evaluate the plan’s effectiveness.
  • Recommend 2 additional marketing actions that would supplement the company’s existing campaign.

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

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For a resource guide on using the online library to search for references, click here.

Please submit your assignment

Your assignment will be graded in accordance with the following criteria: click here to view the grading rubric.

 

Tags: management healthcare management

Health Informatics, healthcare mgmt

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Health Informatics, healthcare mgmt

Research scholarly journals or the Internet for devices that would match the requirements as follows:
1. Provides a monitor of blood glucose levels, without human (nursing) intervention at regular intervals.
2. Records and stores the measured levels.

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3. Has the ability of exporting the data (interface software may be needed) into other systems, like the patient’s electronic health record.
Deliverables:
1. Provide a list of the products that were considered (list at least 3).
2. Give a summary of how each of the products function.
3. Describe the key differences that separate each of the product reviewed (you may find it easier to accomplish this in a table).
4. Describe the system you would present to the Healthcare administration for adoption.
5. Estimate the costs of purchase, or rental or software and any needed hardware
a. Assume network infrastructure is adequate to support bandwidth requirements.
b. Assume data center has space and facilities if a new server is required.
6. Estimate the costs of the first-year support.
Create a MS-Word document with your results. Format your document in the APA standard, including a TITLE page, and Abstract with Keywords. The last page should be your references or bibliography. Remember to insert citations where appropriate.
You can use https://owl.english.purdue.edu/owl/resource/560/1/

Health Medical >Duscussion.

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Health Medical >Duscussion.

Assignment Details

  • What competencies were you able to develop in researching and writing the Comprehensive Project that is due in Unit 5?
  • How did you leverage feedback from your peers in the Discussion Board for Units 1–4 in completing the project?
  • How will these competencies and knowledge support your career advancement in management?

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Tags: healthcare management Healthcare policies

Business Finance >Term Paper

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Business Finance >Term Paper

Option #1: Memorial’s Healthcare System: Organizational Change and Workforce Management for the Future

Memorial Hospital System (MHS) has been facing many serious issues including leadership problems, staffing deficiency, and financial hardship. Challenges include:

  • High staff turnover, which doubled to 20% in the past two years and is expected to rise.
  • Healthcare costs that continue to spiral out of control, with plummeting reimbursement (overall margin is negative and working capital reserves are below industry standards).
  • An inability to raise capital funding due to a bond rating that was lowered earlier this year to “junk” status.
  • MHS is a union shop for non-managerial workforce staff and the contract between management and the union is up for renewal this fiscal year.
  • MHS is in the process of implementing complex and expensive multi-year healthcare information systems such as Electronic Health Record and other critical-need clinical information systems.
  • MHS is facing significant competition from other local healthcare facilities.

Last year, a new Chief Executive Officer (CEO) was hired. She identified the current organizational culture as apathetic, leaderless, and resistant to change. She also noted that the staff was under stress, resisting teamwork, accepting mediocrity, and compromising patient safety values and industry best practices. The CEO noted that critical human resources functions were broken and that financial performance was suffering. She attributed this to a variety of process issues as well as to the lack of focus on the core business of patient care.

In response, she decided to implement the following strategies:

  • change the organizational culture;
  • improve human resources and workforce practices and outcomes;
  • ensure the organization’s solvency and financial viability in the long run; and
  • cutting costs across the board including implementing a labor-reduction strategy (salary and benefits) with an aggressive timeline to turn around the financial bottom line.

Within a few months after these strategies were implemented, the MHS started to show less of a financial loss and seemed to stabilize financially. The morale of the staff, however, took a significant hit in the wrong direction. Staff turnover increased as the sense of job security decreased and as an increasing number of valued and critical staff, in all areas, left. Soon, MHS experienced an increase in patient complaints and lowered customer service, with signs of a negative impact on clinical patient outcomes.

Now the CEO, with approval and support from the MHS Board of Directors, wants to create a dynamic long-term organization and human resources strategic plan to put MHS on the right track. To formulate and implement this plan, the CEO hired a well-known consultant who is tasked with performing a system-wide organization and human resources assessment.

Within the scope of this assessment is the development and formulation of a multilevel strategic program. This new program is to be implemented system-wide with the goal to help MHS leaders understand the link among finances, employee morale, human resources functions, and patient satisfaction. The end result of this assessment is: to create a culture of accountability; to shift the culture to one of services after two years; to attract, hire, and retain staff; and to implement best practices in workforce management.

Instructions:

Assume that you are the consultant the CEO hired to do this assessment project. Your main task is to identify the key components involved in changing the organizational culture and to identify the steps needed to generate sustainable change.

Here are the deliverables that the board of directors and CEO want to see from you:

  • Develop a comprehensive organization and human resources strategic plan. The plan has two major sections: organization development and human resources. The CEO and board of directors expect you to create your plan using benchmarking and by integrating human resources and organization development best practices from other healthcare organizations as well as from other industries.
  • The organizational development section will address the following items:
    • workplace communication;
    • motivation;
    • leadership;
    • employee stress;
    • decision making;
    • conflict management;
    • team building and group dynamics; and
    • embracing change and change management.
  • The human resources section will address the following items:
    • organizational and human resources systems that need to be in place to effect positive organizational outcomes;
    • the steps and decisions involved in recruitment, selection, and retention of staff;
    • performance management system;
    • compensation and reward systems;

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    • process of training and development, and the contribution to the organization’s bottom line;
    • relationship of organized labor and management in healthcare; and
    • the resources, key staff/roles, and steps required to develop a safe workplace.

Your submission will be 13-15 pages in length, not including the required title and reference pages and a table of contents.

Incorporate 12 credible and current references (last 5 years max). Eight of these must be peer-reviewed articles.

The Modern Health Care Leader

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The Modern Health Care Leader

Effective leaders can use their emotions in a positive way to benefit their organization, their employees, and stakeholders. Dye and Garman (2006) state, “The most effective leaders have a deeper understanding of their emotion” (p. 18), in their discussion of emotional intelligence (EI) and why it is important.

Over the last several years, organizations that are actively engaged in leadership development have expressed keen interest in understanding EI. Research suggests that EI may be more important than intellectual intelligence in determining leadership success, and leadership development programs may offer better outcomes if EI is better understood (Sadri, 2012).

  • Write a paper that defines and describes emotional intelligence.
  • Additionally, detail the value of EI possession among health care leaders.
  • Provide at least 1 example, real or hypothetical, of how emotional intelligence has been or can be used by effective leaders.

References

Dye, C., & Garman, A. (2006). Exceptional leadership: 16 critical competencies for healthcare executives. Chicago, IL: Health Administration Press.

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Sadri, G. (2012). Emotional intelligence and leadership development. Public Personnel Management, 41(3), 535–548. Retrieved from http://search.ebscohost.com.proxy.cecybrary.com/lo…

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Your assignment will be graded in accordance with the following criteria. Click here to view the grading rubric.

What is the best way to improve healthcare in the US?

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What is the best way to improve healthcare in the US?

The paper should be about three to five pages — not counting any title page, abstract, or your references. You may choose to provide “a fix” for the Patient Protection and Affordable Care Act (also known as the ACA or Obamacare), or you may propose a general replacement for the ACA.

You should likely focus on one or two broad policies (due to the short length of the paper). You may look at what others have proposed and incorporate their thoughts into your writing with appropriate attribution and citation.

Do not paraphrase or quote any other work (including your own from other classes) without appropriate attribution. Your paper will be submitted to SafeAssign — a plagiarism checker. Plagiarism is grounds for failing this assignment and, depending on the severity, of failing the course. If you paraphrase or quote any other work — from the internet, from another paper, from any other source, you must properly provide quotation marks (if a quote) and citations to the source that I can find. Use APA style for your citations.

You should have at least four sections:

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  • An Introduction – explaining what you are proposing in general terms which should include identifying the problem you are attempting to address with your fix or replacement.
  • Your Proposal – this is the details of your proposal – although in 3 to 5 pages, you likely can’t be as detailed as you would like to be.
  • Difficulties you see in getting your proposal through the policymaking process as we have discussed it in this class and as it is outlined in the textbook.
  • A Conclusion – don’t just leave me hanging. Tie everything together here and tell me again why you feel your proposal is worthwhile and what the difficulties might be.

APA format, No plagiarism, Video Reflection-4 questions, 3 Refrences

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APA format, No plagiarism, Video Reflection-4 questions, 3 Refrences

Module C Information: Course video: http://sonmedia.ttuhsc.edu/weaver/rnbsn/ Helpful site: Review the following websites regarding the HCAHPS/CAHPS process: https://www.ahrq.gov/cahps/about-cahps/index.html Reflection Questions (Watch the video first): 1. What is one thing I would do differ

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ently as the nurse in this scenario? 2. How can the scenario affect patient satisfaction? ( https://www.ahrq.gov/cahps/aboutcahps/index.html ) 3. What were you thinking as you watched the scenario? 4. How would you apply this scenario to your practice setting? *Please use a minimum of three scholarly and peer-reviewed references no greater than 5 years old. (exemplary on grading rubric) NURS 4347 Reflection Questions Grading Rubric Criteria Content Content in the posting is accurate, relevant to the assigned question, and demonstrates student learning related to the video. Word count is 150 words minimum (per question). Exemplary Proficient Competent Content is accurate, relevant and the topics were discussed indepth. Content demonstrates student learning related to the video content. Content meets the required word count of 150 words each. All four questions were answered. Content is accurate, relevant to the topic and demonstrates student learning. Content meets the required word count of 150 words each. All four questions were answered. Content is accurate, and relevant with minimal discussion of the topic as it relates to the video. Content meets the required word count of 150 words each. All four questions are answered. Substantial Areas for Improvement Content is not accurate or Content is not relevant to the topic or Student does not integrate the video content into the topic. Unsatisfactory Content is not accurate and Content is not relevant to the topic And or Student does not integrate the video content into the topic. One or more responses are missing from the four required questions. And 150 word count is not met Or 150 word count is not met. OR No assignment posted (zero points) 55 points 46 points 37 points 28 points 10-0 points Comments/Feedback Evidence Ideas are supported by student conducted research using the required number scholarly sources (at least two). References are current (within 5 years). Utilized more than two sources and all sources are current (within 5 years), peerreviewed and scholarly. Utilized assigned number of sources (at least two); all sources are current (within 5 years), peer-reviewed and scholarly. Utilized assigned number of sources (at least two; some sources are not current (within 5 years) peerreviewed. Did not use assigned number of sources Did not use assigned number of sources Some sources are not peer reviewed No sources are peer reviewed Some sources are not current (within 5 years) No sources are current (within 5 years) *Must cite personal communication as specified in APA manual* No sources used in assignment (zero points) Scholarly Presentation 15 points 13 points 11 points 9 points 2-0 points Thoughts are well organized in paragraphs. Thoughts are well organized in paragraphs with no more than four total errors. Thoughts are well organized in paragraphs with no more than eight total errors. Thoughts are organized in paragraphs with no more than twelve total errors. Sixteen or more total errors Organization Errors Sentence Structure Errors Word Choice Errors Spelling/Grammar/Punctuation Errors Random order of content Incomplete sentence Use incorrect word or acronym Misspelled words No errors. Examples of Errors Wrong tense Paragraphs less than three sentences Ineffective paragraph structure APA Examples of Errors Run-on sentence Missing words Use of words that are informal/ unprofessional Incorrect pronouns Lack of subject/verb agreement Incorrect or missing punctuation Ineffective sentence structure 15 points 13 points 11 points 9 points 2-0 points No Errors No more than 1 APA formatting errors noted. No more than 2 errors No more than 3 errors Four or more errors Cover Page Errors .Running Head/Pagination Errors Heading Errors Citation Errors Incorrect font Running head missing Running head missing Not centered Cite first author and et. al. in the first citation when there are 5 or fewer authors Reference Format Errors Running head not correctly formatted or missing information Running head not correctly formatted Page numbers missing Other information not centered on page Page number on cover page missing Item of other information missing Page numbers not on top right Concepts missing headings Missing title or heading Missing author Cite all authors after the first citation Extra author information Cite title instead of author Missing date Cite publication instead of author Extra date information Cite book editor(s) instead of chapter author(s) Incorrect font All words of title capitalized Capitalize “of” and similar words in publication title Abbreviate publication title Indent first line Fail to indent second line and after Single spaced 15 points 13 points 11 points 9 points 2-0 points Total Grade: PLAGIARISM: Plagiarism is considered cheating and is a violation of academic integrity as outlined in the Student Handbook. Any student who plagiarizes any portion of the assignment may receive a grade of zero on the assignment. LATE ASSIGNMENTS: Unless prior faculty notification and negotiation of an extended deadline, ten points will be deducted per day if submitted late. Assignment will not be accepted if submitted more than 3 days late and assigned grade will be 0 (zero).
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Healthcare quality initiatives.

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Healthcare quality initiatives.

Explain the pay-for-performance quality initiatives under the Medicare Part A and Part B systems.

 Describe the important characteristics of screening tests and how they are used in both private and community health as a quality initiative.

 Go to CMS Hospital Compare, find a hospital in your area and describe your findings on its quality measures. See: http://www.hospitalcompare.hhs.gov/

In this assignment, the student will need to ad

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dress the following healthcare quality initiatives in a short application paper:

In general, topics responses should be in the form of a short application paper, 2-3 pages in length in APA formatting, not including the required cover page and page for your reference list used to write about your chosen topics. In your paper: 1) introduce your topics, 2) discuss your topics, and then 3) make a conclusion about your topics.

 

Tags: healthcare management communityb health

APA format, No Plaigarism, Interview, 2 pages

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APA format, No Plaigarism, Interview, 2 pages

Module C Information: Helpful site: Review the following websites regarding the HCAHPS/CAHPS process: https://www.ahrq.gov/cahps/about-cahps/index.html Clinical Experience Assignment Interview the individual in your organization who has oversight of working with the company used to gather the patient data (i.e. Press Ganey or a competitor). 1. Identify how the company was chosen, how patients are selected to receive a survey or do 100% of patients receive the survey, how are surveys sent out (electronic or paper). 2.

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What is the return rate on surveys? 3. What does the facility do with the data, how meaningful does the organization perceive the data to be, and how is data 2018 Fall Page 2 of 2 NURS4347 Module C Evaluating Risk in Healthcare feedback provided to providers and front line staff? Provide an example of when something was changed, modified or put in place as a result of CAHPS data. 1. This assignment should be a minimum of two pages in length. A correctly formatted title page is required. 2. Clinical experiences need to be face-to-face (may use Skype) unless prior approval has been given. 3. In addition to the personal communication reference, a minimum of two professional and scholarly references are required for proficient on the grading rubric, and three or more professional and scholarly references required for expert level on the grading rubric. References should be no more than five years old. Module C Information: Helpful site: Review the following websites regarding the HCAHPS/CAHPS process: https://www.ahrq.gov/cahps/about-cahps/index.html Clinical Experience Assignment Interview the individual in your organization who has oversight of working with the company used to gather the patient data (i.e. Press Ganey or a competitor). 1. Identify how the company was chosen, how patients are selected to receive a survey or do 100% of patients receive the survey, how are surveys sent out (electronic or paper). 2. What is the return rate on surveys? 3. What does the facility do with the data, how meaningful does the organization perceive the data to be, and how is data 2018 Fall Page 2 of 2 NURS4347 Module C Evaluating Risk in Healthcare feedback provided to providers and front line staff? Provide an example of when something was changed, modified or put in place as a result of CAHPS data. 1. This assignment should be a minimum of two pages in length. A correctly formatted title page is required. 2. Clinical experiences need to be face-to-face (may use Skype) unless prior approval has been given. 3. In addition to the personal communication reference, a minimum of two professional and scholarly references are required for proficient on the grading rubric, and three or more professional and scholarly references required for expert level on the grading rubric. References should be no more than five years old. NURS 4347 Module C Clinical Experience (Interview) Grading Rubric Criteria Content Information in the posting is accurate, relevant to the assigned topic/question, and demonstrates student learning. Exemplary Proficient Competent Content of the interview submitted exceeds meeting stated objectives with appropriate length of at least 2 pages. Interview was conducted faceto-face (Skype or video chat is appropriate). State where interview took place. The individual interviewed was appropriate for the assignment. The questions asked during the interview were appropriate based on the assignment requirements. Content of the interview submitted meets objective(s) with appropriate length requirement of 2 pages. Interview was conducted faceto-face (Skype or video chat is appropriate). State where interview took place. The individual interviewed was appropriate for the assignment. The questions asked during the interview were appropriate based on the assignment requirements. Content of the interview submitted posted minimally meets objective(s). Substantial Areas for Improvement Content posted minimally meets objective(s). Length of assignment is not appropriate in length (less than 2 pages). Length of assignment is not appropriate in length (less than two pages). The individual interviewed was not appropriate for the assignment Interview was conducted faceto-face (Skype or video chat is appropriate). Did not state where interview took place. The individual interviewed was Interview was not conducted face to face Did not state where interview took place. The questions asked during the interview were not appropriate based on assignment requirements. Unsatisfactory Content posted poorly meets objective(s). Length of assignment is not appropriate in length (less than 2 pages). Interview was not conducted face to face The individual interviewed was not appropriate for the assignment Did not state where Comments/Feedback appropriate for the assignment interview took place. The questions asked during the interview were appropriate based on assignment requirements. The questions asked during the interview were not appropriate based on assignment requirements. Student did not complete assignment (zero points) 55 points 46 points 37 points 28 points 10-0 points Evidence Ideas are supported by student conducted research using the required number scholarly sources (at least two in addition to personal communication). References are current (within 5 years). Utilized more than assigned number of sources, and all sources are current (within 5 years), peerreviewed and scholarly (three or more sources used in addition to personal communication). Utilized assigned number of sources (at least two in addition to personal communication); all sources are current (within 5 years), peerreviewed and scholarly. Utilized assigned number of sources (at least two in addition to personal communication); some sources are not current (within 5 years) peer-reviewed. Did not use assigned number of sources Some sources are not peer reviewed No sources are peer reviewed Some sources are not current (within 5 years) Examples of Errors No sources are current (within 5 years) *Must cite personal communication as specified in APA manual* Scholarly Presentation Did not use assigned number of sources No sources used in assignment (zero points) 15 points 13 points 11 points 9 points 2-0 points Thoughts are well organized in paragraphs. Thoughts are well organized in paragraphs with no more than eight total errors. Thoughts are organized in paragraphs with no more than twelve total errors. Sixteen or more total errors No errors. Thoughts are well organized in paragraphs with no more than four total errors. Organization Errors Sentence Structure Errors Word Choice Errors Spelling/Grammar/Punctuation Errors Incomplete sentence Use incorrect word or acronym Misspelled words Random order of content Paragraphs less than three sentences Run-on sentence Missing words Ineffective sentence structure Use of words that are informal/ unprofessional Wrong tense Incorrect pronouns Lack of subject/verb agreement Incorrect or missing punctuation Ineffective paragraph structure APA Examples of Errors 15 points 13 points 11 points 9 points 2-0 points No Errors No more than 1 APA formatting errors noted. No more than 2 errors No more than 3 errors Four or more errors Cover Page Errors .Running Head/Pagination Errors Heading Errors Citation Errors Incorrect font Running head missing Running head missing Not centered Cite first author and et. al. in the first citation when there are 5 or fewer authors Reference Format Errors Running head not correctly formatted or missing information Running head not correctly formatted Page numbers missing Concepts missing headings Cite all authors after the first citation Extra author information Missing title or heading Cite title instead of author Missing date Cite publication instead of author Other information not centered on page Extra date information Page number on cover page missing Cite book editor(s) instead of chapter author(s) Missing author Incorrect font All words of title capitalized Item of other information missing Page numbers not on top right Capitalize “of” and similar words in publication title Abbreviate publication title Indent first line Fail to indent second line and after Single spaced 15 points 13 points 11 points 9 points 2-0 points student who plagiarizes any portion of the assignment may receive a grade of zero on the assignment. LATE ASSIGNMENTS: Unless prior faculty notification and negotiation of an extended deadline, ten points will be deducted per day if submitted late. Assignment will not be accepted if submitted more than 3 days late and assigned grade will be 0 (zero). Module C Information: Helpful site: Review the following websites regarding the HCAHPS/CAHPS process: https://www.ahrq.gov/cahps/about-cahps/index.html Clinical Experience Assignment Interview the individual in your organization who has oversight of working with the company used to gather the patient data (i.e. Press Ganey or a competitor). 1. Identify how the company was chosen, how patients are selected to receive a survey or do 100% of patients receive the survey, how are surveys sent out (electronic or paper). 2. What is the return rate on surveys? 3. What does the facility do with the data, how meaningful does the organization perceive the data to be, and how is data 2018 Fall Page 2 of 2 NURS4347 Module C Evaluating Risk in Healthcare feedback provided to providers and front line staff? Provide an example of when something was changed, modified or put in place as a result of CAHPS data. 1. This assignment should be a minimum of two pages in length. A correctly formatted title page is required. 2. Clinical experiences need to be face-to-face (may use Skype) unless prior approval has been given. 3. In addition to the personal communication reference, a minimum of three scholarly references are required for proficient on the grading rubric, and three or more professional and scholarly references required for expert level on the grading rubric. References should be no more than five years old. Please use three scholarly references
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MHA 507 Session Long Project

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MHA 507 Session Long Project

The overall goal of the Session Long Project in this course is to examine health care delivery in the United States from a personal perspective and provide recommendations for improvement.

According to the United States Census Bureau (2016), rural areas cover 97% of the nation’s land area, but contain 19.3 percent of the population (about 60 million people). Access to health care services is vital to good health; however, U.S. rural residents face a variety of access barriers. For rural residents to have sufficient health care access, necessary and appropriate services must be available and obtainable in a timely manner.

Rural Health Information Hub. (2017). Healthcare Access in Rural Communities. Retrieved from https://www.ruralhealthinfo.org/topics/healthcare-…

United States Census Bureau. (2016). New Census Data Show Differences Between Urban and Rural Populations. Retrieved from https://www.census.gov/newsroom/press-releases/201…

For Module 2 SLP, you are employed at a non-profit organization in rural Minot, North Dakota (population ≈ 49,000). As the Lead Health care Project Manager, you have been charged with developing a project charter for the new “Rural Health Improvement” project. This project goal is to increase access to health care services in the area. Based on your module reading and your own research, include the following in your project charter:

  1. Factors of your project (i.e., aim, timeframe, cost, scope, etc.).
  2. Major stakeholders and each stakeholder interest in the project.
  3. At least two innovative approaches to health care delivery.
  4. At least two expected outcomes of your project.

You may use the following template as a guide to create your Project

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Charter: https://www.med.unc.edu/pediatrics/quality/documen…

Use this guide on completing a Project Charter.

SLP Assignment Expectations

  1. Conduct additional research to gather sufficient information to support your project charter.
  2. Limit your paper to 2 pages.
  3. Support your SLP with peer-reviewed articles, using at least 2-3 references. Use the following source for additional information on how to recognize peer-reviewed journals: http://www.angelo.edu/services/library/handouts/peerrev.php.
  4. You may use the following source to assist in formatting your assignment: https://owl.english.purdue.edu/owl/resource/560/01/.