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Assignment 1: SWOT Analysis |
Criteria |
Unacceptable
Below 70% F |
Fair
70-79% C |
Proficient
80-89% B |
Exemplary
90-100% A |
1. Introduce your companies and what specifically drew you to them.
Weight 10% |
Did not submit or did not introduce companies. |
Partially introduced companies and what drew you to them. |
Satisfactorily introduced companies and what drew you to them. |
Thoroughly introduced companies and what drew you to them. |
2. Include SWOT diagrams.
Weight: 10% |
Did not submit SWOT diagrams or submitted incomplete SWOT
diagrams. |
Partially completed the SWOT
diagrams. |
Satisfactorily completed the SWOT
diagrams. |
Thoroughly completed the SWOT diagrams. |
3. Include SWOT comparison.
Weight: 10% |
Did not submit or submitted incomplete SWOT
comparison. |
Partially completed the SWOT
comparison. |
Satisfactorily completed the SWOT
comparison. |
Thoroughly completed the SWOT
comparison. |
4. Identify a minimum of five factors that affect the firm’s environment.
Weight: 15% |
Did not submit or incompletely identified a minimum of five factors that affect the firm’s environment. Did not submit or incompletely included the internal and external environments in each factor. Did not or incompletely rated the top two concerns based on your professional
experience. |
Partially identified a minimum of five factors that affect the firm’s environment.
Partially included the internal and external environments in each factor.
Partially rated the top two concerns based on your professional experience. |
Satisfactorily identified a minimum of five factors that affect the firm’s environment.
Satisfactorily included the internal and external environments in each factor.
Satisfactorily rated the top two concerns based on your professional experience. |
Thoroughly identified a minimum of five factors that affect the firm’s environment.
Thoroughly included the internal and external environments in each factor.
Thoroughly rated the top two concerns based on your professional experience. |
4. Assess and provide recommenda- tions that will enhance the strengths, minimize the weaknesses, maximize the opportunities, and overcome the threats of the company.
Weight: 20% |
Did not submit or incompletely assessed and provided recommenda- tions that will enhance the strengths, minimize the weaknesses, maximize the opportunities, and overcome the threats of the company. |
Partially assessed and provided recommenda- tions that will enhance the strengths, minimize the weaknesses, maximize the opportunities, and overcome the threats of the company. |
Satisfactorily assessed and provided recommenda- tions that will enhance the strengths, minimize the weaknesses, maximize the opportunities, and overcome the threats of the company. |
Thoroughly assessed and provided recommendations that will enhance the strengths, minimize the weaknesses, maximize the opportunities, and overcome the threats of the company. |
5. Create a Stakeholders Recommenda- tion in which you summarize your SWOT analysis to the stakeholder selected and provide three recommenda- tions.
Weight: 20% |
Did not submit or incompletely created a Stakeholders Recommendation in which you summarized your SWOT analysis to the stakeholder selected and did not submit or incompletely provided three recommenda- tions. |
Partially created a Stakeholders Recommenda- tion in which you summarize your SWOT analysis to the stakeholder selected and partially provided three recommenda- tions.
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Satisfactorily created a Stakeholders Recommendation in which you summarize your SWOT analysis to the stakeholder selected and satisfactorily provided three recommenda- tions. |
Thoroughly created a Stakeholders Recommendation in which you summarize your SWOT analysis to the stakeholder selected and thoroughly provided three recommendations. |
6. Include two or more references.
Weight: 5% |
Did not provide references. |
Did not meet the required number of references; some or all references are poor-quality
choices. |
Met number of required references; all references are high-quality choices. |
Exceeded number of required references; all references are high-quality choices. |
7. Clarity, writing mechanics, and formatting requirements
Weight: 10% |
More than six errors in mechanics present. APA not attempted. |
Five to six errors in mechanics present. APA citation is attempted but not accurate. |
Three to four errors present. APA is mostly correct. |
Zero to two errors present. APA is correct. |