Chapter 1 Marketing Initiatives to Improve Clinical Workload Assignment

First, review the case study that preceded Chapter 1 in the textbook. Then respond to the following: After investigating the declining performance of CMC, the new CEO believes that a new marketing plan is necessary to gain market share. Develop a list of five marketing initiatives to improve clinical workload. Who should be involved in developing the CMC marketing plan?

Your initial posting should be 250-500 words

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