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Executive Summary

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Executive Summary

You currently work as a marketing coordinator for New City Home Care, a private home health company that offers

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nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but as the population ages, this town is seeing an increase in retirees. The chief executive officer (CEO) of New City Home Care has decided that it would be beneficial to expand into this town by opening a satellite office. She is eager to be the first home health company to open a physical office in this new territory and has tasked you with developing a marketing plan. You have been asked to provide an Executive Summary of the marketing plan to the management team.

The Executive Summary needs to explain how the following will be used in your team’s marketing plan:

The company’s historical resident trends and current strategic plan
Demographic data
Quality standards
Marketplace analysis, including competition
Models and best practices for reaching the target audience
Developing recommendations to ensure alignment with company strategy
Writing the plan and setting expectations
Implementing the plan and proven best practices for implementation
Tools for evaluating and adapting the plan
The summary should be 5-6 pages, not including title page and reference page, and include references published in the last 5 years. Use of APA formatting is required.

Executive Summary

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Executive Summary

Max Points: 150

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Details:

In this assignment, you will select a program, quality improvement initiative, or other project from your place of employment. Assume you are presenting this program to the board for approval of funding. Write an executive summary (850-1,000 words) to present to the board, from which they will make their decision to fund your program or project. The summary should include:

The purpose of the program or project.
The target population or audience.
The benefits of the program or project
The cost or budget justification.
The basis upon which the program or project will be evaluated.
Share your written proposal with your manager, supervisor or other colleague in a formal leadership position within a health care organization. Request their feedback using the following questions as prompts:

Do you believe the proposal would be approved if formally proposed?
What are some strengths and weaknesses of the proposal?
Submit the written proposal along with the “Executive Summary Feedback Form.”

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

NRS451V. ExecutiveSummaryFeedbackForm_2-24-24.doc

 

Apply Rubrics
Executive Summary
1
Unsatisfactory
0.00%

2
Less than Satisfactory
75.00%

3
Satisfactory
79.00%

4
Good
89.00%

5
Excellent
100.00%

80.0 %Content

16.0 %Executive summary addresses the purpose of the program or project

The purpose of the program or project is not provided.

The purpose of the program or project is incomplete, missing relevant information.

The purpose of the program or project is provided and meets the basic criteria for the assignment as indicated in the assignment instructions.

The purpose of the program or project meets all criteria for the assignment, as indicated in the assignment instructions, and is provided in detail.

The purpose of the program or project meets all criteria for the assignment, as indicated in the assignment instructions, is provided in detail, and demonstrates higher level thinking by incorporating prior learning or reflective thought.

16.0 %Executive summary addresses the target population or audience

The target population or audience is not addressed.

The target population or audience is incomplete, missing relevant information.

The target population or audience is provided and meet the basic criteria for the assignment as indicated in the assignment instructions.

The target population or audience meets all criteria for the assignment, as indicated in the assignment instructions, and is provided in detail.

The target population or audience meets all criteria for the assignment, as indicated in the assignment instructions, and is provided in detail, while demonstrating higher level thinking by incorporating prior learning or reflective thought.

16.0 %Executive summary addresses the benefits of the program or project

The benefits of the program or project are not provided.

The benefits of the program or project are incomplete, missing relevant information.

The benefits of the program or project are provided and meet the basic criteria for the assignment as indicated in the assignment instructions

The b