For this assignment you will compare and contrast, as well as assess, the usefulness of SWOT and PEST analyses, which are frequently used by healthcare organizations in their strategic planning efforts. Your paper is expected to describe both tools briefly and explain how each is used in formulating strategy. In addition, your paper must describe the strengths, limitations, and challenges of each.

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Your paper should be 3-4 pages in length, not including the title and reference pages, and conform to APA guidelines. Include at least three current scholarly references (e.g., peer-reviewed articles) in addition to the course textbook SWOT and PEST Analysis.